December 12, 2021
Instagram, with 500 million daily and 1 billion monthly active users, is generating more than 7 billion dollars of revenue every month. It is also the home of 2 million-plus advertisers.
Statistics reveal that around 130 million Instagram users interact with shopping posts every month. This proves that the more you advertise on Instagram, the higher the chances of your sales.
Instagram also offers plenty of targeting options in alliance with Facebook leading access to versatile features like advertising based on real-time demographics. You can even build improved brand-follower relationships by actively interacting with your followers. This practice can significantly enhance the chances of converting your follower into a customer.
Other than that, there are various other tips and strategies you can employ to get more engagement and leads on this popular social media platform. Let’s take a look at them:
Your bio needs to be attractive, enlightening and immersing. It must illustrate a brief explanation of what you offer, what type of content you aim to post, trademark, hashtags, social media links, and even a URL for driving traffic.
The Instagram Ads Manager offers a full range of targeting options based on engagements, interests, buying behaviours, and much more. It also provides various options to select from, such as visual ads, creative story ads, collection ads, and a lot more.
A content calendar can be superbly helpful in keeping track of the posts. You can plan what content, visuals, caption, or hashtag posting schedule very systematically. It is greatly helpful when you’re looking forward to reposting your older content.
To grab attention and connect with your audience, share a story, which is rich in visuals and content. Your captions must convey the best about your brand, look more human and develop strong connections with your audience.
Aesthetically appealing content works best on Instagram. You must follow a specific theme and engage with your industry audience. Your brand must seem approachable and sensible.
Use generic hashtags like #flatsale, #holiday, or #fashion, and get ready for your post to disperse in the ocean of related feeds. Try to search keywords that comprise trending and industry-specific keywords that your followers will connect with. Research also shows that the ideal number of hashtags is seven or less.
Instagram supports three types of video ad formats for marketers. Single video ads create 60-second ads, carousels which are a combination of images and videos, and photo ads, where videos incite heights in usage among marketers.
Influencers on Instagram are generally industry thought leaders who can develop trust with your offering to their fans. By engaging with them, you can enhance the reach of your products and/or services.
UGC refers to user-generated content that engages your customers with your brand further. Since content is self-made by the audience; therefore, it’s comparatively cost-effective. Undoubtedly, UGC can greatly help with converting users that strongly support your brand.
Stories are features that are a blend of images and videos that vanish after 24 hours. Creating interesting and engaging stories can make a significant impact on your reach and engagement. Links to your website can also be integrated with these stories.
You must plan out contests and giveaways on Instagram and join hands with the right brands. Make sure you’re monitoring the contest and sharing corresponding results on other social media platforms. This will help drive more traffic to your Instagram profile.
Specify effective visual styles, hashtags, and the best schedule to post. With these best practices, social listening and analytics, you will further optimise your Instagram engagement.
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