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12 Digital Marketing Strategies for your eCommerce Business

12 Digital Marketing Strategies for your eCommerce Business

June 10, 2021

Have you ever launched an online store successfully?

Do you have any idea about where your clients can be derived?

What do you mean by Digital Marketing Strategies for eCommerce?

According to Statista, 1.66 billion people shop online each year and according to Wolfgang Digital, 43% of eCommerce traffic directly comes from organic Google searches.

This reveals that e-commerce is indeed one of the most competitive and ever-growing industry where it’s extremely critical that you strategically place your brand among your target audience.

But how can you do it?

As a vendor, to ensure that your brand stands out from the competition on the world palace; we must employ a variety of digital marketing strategies and tactics.

This article doesn’t focus on every marketing strategy under the sun. Instead, it focuses on the best-proven strategies that work; that drive traffic to your store and boost revenue for your business.

Below, there are the 12 most impactful digital marketing strategies to create a highly effective eCommerce business to grow exponentially.

1. Content Marketing

Content marketing can entail for every person who works in an online platform; who works creating lead magnets to attract customers to your site and motivate them to buy or even join your email list.

72% of online marketers claim content creation as their most productive SEO tactic.

Content marketing works by offering readers informative as well as useful material that provides insight along with the value. Using blogs, social media posts, eBooks, graphics, and videos, content marketing best attracts potential customers, keeps them well-engaged, and pushes them further along the sales funnel.

Content types a brand can create notably include:

  • Blogging
  • Newsletters
  • Webinars
  • Videos
  • Audio
  • TikTok videos
  • Infographics
  • White papers
  • Contests and giveaways
  • Guest podcasting
  • Forums
  • Live streams

Inbound content generates over three times more leads as outbound marketing tactics—and just costs 62% less—it’s a very profitable marketing strategy to use in your eCommerce business today.

2. Email Marketing:

Email marketing is the most vastly adopted practice of delivering promotional communications to potential as well as present customers to promote, sell, educate, and even cultivate loyalty.

Do you know that according to Business2Community, Personalized subject lines are 22% much more likely to be opened? 

In the case of email marketing, you control the entire content as well as delivery of email as it is an owned marketing channel. There are multiple ways to promote business activity via email marketing:

  • Transactional emails: Transactional email is a kind of email sent to facilitate an agreed-upon transaction between the sender as well as the recipient.
  • Promotional emails: Promotional emails, tailored to build awareness as well as promote new products or deals.
  • Lifecycle emails: Lifecycle emails, also called “triggered” emails are sent based on the actions a shopper takes and also where they are in their entire customer lifecycle.
  • Building an email list and sharing compelling messages helps keep in touch with customers and also retain them, this proved as one of the most rewarding as well as a cost-effective way to drive revenue for your business.

3. Optimize Your Site Via SEO

Starting an eCommerce business site first initiates by creating a customer-friendly website.

The website is created with the thought that one is an individual page product page and the other one should be where the customer searches a prospective keyword on google.

The website as a resultant creates huge organic traffic that will come to your page through your SEO service and many people will be witnessed to come to the page through the search engine result page.

4. Social media marketing

Social media marketing is a strategy of using free posts along with paid ads on social media sites to connect with your perspective target market and exponentially build your brand. Social media sites such as Facebook, Instagram, Twitter, Tiktok and Pinterest, are the most important social media sites for eCommerce firms. Undoubtedly, social media marketing is an excellent way to raise brand awareness with cost-effective and fairly small effort.

5. Review of the product

People develop trust through product reviews.

The product review is the most important technique to find the right customer base. To avoid abandoned carts, you should also respond very quickly to your prospective customers’ questions.

6.  Influencer marketing for eCommerce store

Influencer marketing entails collaborating with content creators who as a result share your brand’s message and promote your products through their platforms.

According to the latest marketing research, the influencer marketer works on the different plate forms such as:

  • Blog
  • Facebook
  • Instagram
  • Pinterest
  • YouTube

7. Guest post for eCommerce store

Guest post for an e-commerce store involves growing your influence by connecting with other blogs, this promoting your content to a new audience, and also collecting a bunch of valuable backlinks.

Guest posting also involves delivering posts to publications with high-quality content and high-quality engaged readership, ultimately producing well-engaged customers with your eCommerce store.

8. Video marketing

In today’s world, every person enjoys video content, so almost every business advertisement publishes video content for the sake of connecting with the target audience as per following popular video trends:

  • Explain things Via Videos (adopted by almost 72 % of marketers)
  • Presentations based on Videos (about 48%)
  • Videos for sales (approx 42%)
  • Advertisements in the video (about 42%)

Of course, a better reach of your video ultimately gets a high -quality leads to your product.

9. Affiliate marketing

Affiliate marketing is a popular type of advertising in which a company pays another company or an affiliate, to generate quality leads and sales.

By affiliate marque of approximately 15% is generated of all digital media revenue, it’s a very easy way to meet target buyers as well as close sales. It involves referring to a product or service by sharing it on the social media platform, a blog, podcast, or even a website. The affiliate earns a handsome commission each time someone makes a product or a service purchase through the unique link associated with their recommendation.

10. Google Ads for Digital Marketing Strategies for eCommerce

By Google AdWords, advertisements are placed on top above search results, giving a great benefit based on a large target audience on these Google ads.

Here are the top types of Google Ads that almost every eCommerce store should be testing in their competent marketing strategies.

  1. Google Search Ads

Google Search Network is based on the search terms a shopper uses. Google Search ads include a headline, a display URL as well as a description.

  1. Dynamic Search Ads (DSAs)

DSAs offer automatic element optimization to escalate results. Drawing on web content, Google dynamically produces these search ads so as to best suit the searcher.

  1. Google Remarketing Ads

Remarketing is also a must-have PPC ad campaign type for e-commerce stores. It includes a great ability to reach more potential shoppers cost-effectively with much more focused messaging.

  1. Google Shopping Ads

Google Shopping ads are dynamically created in order to match potential shoppers searching for specific products.

  1. Smart Google Shopping Campaigns

Smart Google Shopping Campaigns are creatively designed to simplify your entire PPC campaign management, thus maximizing your conversion rates, and widely expand your reach leading to your optimum target audience.

  1. Google Display Network

Google Display Ads are image as well as text ads, best suited for visually appealing products and also building awareness for niche-related content.

  1. YouTube Ads

YouTube ads include a variety of YouTube ad types you can test for your online eCommerce store brand.

  1. Google Gallery Ads

The last Google ad type worth mentioning is Gallery ads, that combines the power of Search as well as visuals.

11. Podcast

Primarily there are two ways to use podcasts to promote a new business:

  • Produce your podcast.
  • Become an active guest on another person’s podcast.

Nowadays, the eCommerce business promotes its business on multiple podcast channels. The podcast promotes its product reviews on the podcast channel by reaching a wider audience and eventually highly contributing to the company’s growth.

12. Retargeting

Retargeting is referred to as the process of sending targeted advertising to specific users who have been previously engaged with your brand.

Retargeting campaigns remind your website visitors of your products and services after they leave your website without buying. After visiting specifically targeted pages, it allows you to retarget your visitors and show them relevant visual or text ads when the visitors visit other websites.

Retargeting can best help you keep your brand in front of bounced traffic even after customers leave your website. It is a remarkable tool designed to help companies reach 98% of users who don’t convert right away.


Digital Marketing your e-commerce business isn’t brain surgery. The 12 strategies shared above work for businesses. It just takes deep know-how and consistent execution to see results.

Zoom Digital has a huge number of e-commerce clients and has successfully automated its businesses online. We believe in testing each strategy and see what works best for you, thus investing only in the right strategies for successfully marketing and growing your business in less time.

Ready to create and grow your e-commerce business?

If you are looking forward to starting an e-commerce business or if you need help maintaining or growing one, please fill in the form or have a word with our experts at  +(971) 04 331 9909 


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