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Dana Gas

One of the Middle East’s Leading Natural Gas Producers
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One of the Middle East’s Leading Natural Gas Producers

ClientDana BarnettYear2022AuthorNathan HodgeShare
Dana Gas
Energy

The Client

Founded in the year 2005, Dana Gas is the first biggest private sector company dealing into natural gas in the Middle East and is listed on the Abu Dhabi Securities Exchange. The company is a financially disciplined company concentrated on driving profitable growth by effectively operating assets and equalizing capital costs with cash flow generated from operations and revenue accumulation from its customers.

Services

Provided

UI/UX DesignWeb DevelopmentWeb Maintenance
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The

Challenge

The major challenge of the project was the establishment of the Dana Gas’s new version of the web, altering the system’s utter backend architecture along with the technology bundle. The old version involved obsolete design of UX and UI that was not able to achieve satisfactory performance due to the fact that it scarcely fascinated current visitors. The wordpress website therefore needed a refresh to change it. The new website was intended not only to escalate user experience as well as performance of the website but also to reveal the company as a natural gas leader in Middle East.

OUR

Role

Zoom Digital created the next generation of their requested Web UI. After testing the system we decided to recreate the backend portion of it and apply modern, performant solutions. We recreated the database architecture along with redefining the user experience. We also included upgraded functionalities, Later on, we have even created a new version of the website which ensured the highest level of performance.

Key

Deliverables

Website Design & Development

Delivered a sleek, mobile-optimized website with interactive property listings, fast performance, and integrated lead capture forms.

Search Engine Optimization (SEO)

Implemented a comprehensive SEO plan with targeted keywords, on-page optimization, technical fixes, and local SEO to improve organic visibility.

Paid Advertising

Launched full-funnel campaigns across Google Search, Display, and Meta to drive high-intent leads locally and internationally.

Landing Pages

Created campaign-specific landing pages designed for high conversions, A/B tested, and integrated with the CRM for lead tracking.

Social Media & Content

Enhanced presence on Instagram and LinkedIn with branded visuals, video tours, thought-leadership posts, and market insights.

Analytics & Optimization

Provided real-time dashboards, weekly performance reviews, and continuous campaign optimization to improve lead quality and ROI.

OUR

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