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A properly planned, comprehensive PPC campaign can help you gain more leads that can be converted into customers. Find out everything about how it works!

If you belong to the kingdom of inbound marketing, then lead generation must be at the top of your mind.

Research states that more than 50% of marketers believe that email marketing is the most rewarding strategy for online lead generation.

Advertising your business in the digital world has become a need of the hour for every company

Conversion rate is defined as the cumulative percentage of end-users on your page as a result of conversion. It’s a crucial part of any organic or paid search activity

Google AdWords campaigns let users earn their money's return out of PPC advertising while guaranteeing that the right users click on the campaigns.

Missing out on a Call to Action? Worry not, start now! These CTA examples will inspire you & help formulate one that converts and generates leads, for big wins.

Nearly 70% of worldwide brands are now depending on mobile apps for their businesses of all sizes.

App store optimization, also known as ASO, is a systematic process of optimizing mobile apps to be more visible to potential customers.

The lead generation process comprises efforts of targeting and identifying emerging potential customers

Off-Page SEO is a popular term that defines a set of actions that experts do off a website to develop links that redirect users to the said webpage.

Social media is the perfect platform to kick start because not just that it is a power-packed tool but it’s FREE!

Every iOS update affects usability, marketing and adverting. Find out about what impact iOS 14 has on digital advertising in this article.

What is Bounce Rate? The bounce rate is defined as the total percentage of people who come to visit your website's home page and leave or “bounce off” without stay or browsing any other website pages.

Do you know that of all adults, about 75% use social media? Interesting right!

“Do you know that 70% of digital marketers are desperately financing in content marketing whereas 93% of all online interactions are triggered with search engines?”

According to Statista, 1.66 billion people shop online each year and according to Wolfgang Digital, 43% of eCommerce traffic directly comes from organic Google searches.

Digital marketing doesn’t necessarily have to be a series of repeated efforts for every platform you choose to target.

Keywords are the most important units in digital marketing. Almost everything depends upon these units when it comes to SEO services.

Social media management is a crucial part of digital marketing. It was an integral part of digital outreach a few years ago but now you can’t hope to reach any audiences without it.

Everyone wants their website to grab the maximum attention as it is necessary for lead generation