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Client Background

EAT Catering Dubai is a bespoke catering and events company that best tailors to all your needs to ensure that you are offered a worthwhile personal and professional service. Eat Catering services offer everything from interactive live cooking for personal parties, kids’ birthdays, office/private events, standard big-scale organized events; to offer a wide variety of different set-ups depending on the client’s event. From high-quality pass-around canapés to a mouth-watering seven-course private dinner, they take care of all furniture, decorations, set up, cleaning, along with entertainment to ensure your event is a perfectly enjoyable occasion for everyone.

The Challenge

SEO, social media, web development & maintenance has been a key part of Zoom EAT Catering Dubai’s digital marketing strategy, and they wanted a partner they could trust to deliver exceedingly amazing results.

After EAT Catering Dubai partnered with Zoom Digital, we expanded their digital presence with SEO and helped them implement new strategies like social media marketing to drive even more online revenue.

Our Role

During the first 30 days, we corrected their online listings on sites and created a new menu format and converted that into a digital format so that we could expand their keyword cloud exponentially. Next, we developed a website and merely focused on refining their content strategy by virtue of creating new landing pages targeting the Dubai market and a series of weekly blogs featuring recent success stories. In SEO strategy we used a combination of thought leadership, influencer, as well as earned media features to build the brand. We put together a robust digital strategy. Our team then created a marketing funnel targeting audiences interested in food and throwing events; trying out different food within the area. Radius targeting was done and our ads targeted specific genres of people. Our digital specialist team fixed on audience personas and performed meticulous keyword planning. Appealing content was pushed on Social media platforms like Facebook and Instagram.

Win-win Results

Since partnering with Zoom Digital, Eat Catering sees most website visitors coming from organic search, and they’ve increased conversions and order submissions. With our web maintenance, they’ve been maximizing their marketing spend. Working with us, they’ve seen a significant increase in organic sessions.

Result

  • 62%

    Organic traffic increase

  • 30 to 200

    Clicks increased

  • 43%

    Search engine visibility increased

  • 30%

    Increased in social media performance

  • 12000

    Impressions increased

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  • Web Development

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