Aesthetics International is a luxury aesthetic and plastic surgery clinic located in Al Wasl, Dubai. Known for its team of renowned surgeons and advanced cosmetic treatments, the clinic serves a high-end clientele seeking excellence in both surgical and non-surgical procedures.
Aesthetics International
Aesthetics InternationalDigital Growth for a Premium Aesthetic Clinic
The Client
The Challenge
Despite having a strong reputation and loyal clientele, Aesthetics International had limited digital infrastructure and inconsistent online marketing. Their challenge was to boost online visibility, attract new patients, and modernize their digital touchpoints to reflect the clinic’s premium image.
Our Solution
We developed and executed a multi-channel marketing strategy to elevate the brand digitally, drive awareness, and generate leads while keeping the tone refined, medical, and trustworthy.
Key Deliverables
Website Audit & Enhancements
Refined the existing website’s UX, improved speed and structure, and ensured it was SEO-friendly and mobile-optimized.
Search Engine Optimization (SEO)
Focused on high-volume keywords in plastic surgery and aesthetic treatments in Dubai; improved technical SEO and Google visibility.
Paid Media Campaigns
Ran targeted Google and Meta ads promoting key services like injectables, body contouring, and consultations optimized for CPL.
Social Media Content & Strategy
Crafted a content strategy for Instagram and LinkedIn blending treatment visuals, educational posts, doctor spotlights, and testimonials.
Influencer & PR Activation
Collaborated with Dubai-based influencers and arranged PR placements to build trust and social proof among high-end clientele.
Analytics & Reporting
Set up real-time dashboards and weekly campaign tracking to measure ROI, CPL, engagement, and patient booking conversions.
Result
2,900+
Leads delivered
6.3%
Conversion rate
28%
Reduction in CPL
