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Clinton Street Baking Company

Social media management and content creation including brand video and food photography

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Client Background

Clinton St Baking Co. is a classic American restaurant with a bakery. Since 2001, they’ve maintained our mom & pop roots by using the highest quality ingredients from local purveyors we know and trust who stand behind the integrity of their products like sustainable coffee, all-natural milk, cage-free poultry & eggs, premium ice cream, and heritage farm-raised pork. Their eclectic menu takes inspiration from the American South, coastal New England, Jewish New York, and the Spanish cooks who bring to our kitchen their rich culinary traditions from Mexico and the Southwest.

Challenge

We have faced a few Clinton bakery as they had a very limited number of posts even those which are just static images even there is no consistency on brand guidelines. They majorly rely on the UGC(user-generated content). With less professional food photography and better quality content the engagement and reach on the post was not so much impressive. Moreover, Clinton is a bit competitive business and it has very aggressive competition in its targeted market.

Our Role

We for the first time gave them the purposed and professional product photography. Our in-house team created the content from the beginning and presented such an idea which had effective results on their branding and especially videos, they turned out to be the source of giving massive business from social media, as they fully booked out from one video posted on social media.

Result

35%

Increase in social media traffic

20K

Followers on Instagram in a year.

20%

Interaction rate on all posts.

All

Content reshared by the developers on their official pages.

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