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Building a Healthcare Brand from the Ground Up

ClientPenelope WilsonYear2022AuthorOpal ShieldsShare
Healthcare

The Client

Lifespan Group is a pioneering healthcare brand in Dubai offering world-class sports medicine, physiotherapy, regenerative care, and wellness solutions. Since inception, the group has expanded into clinical services, diagnostic laboratories, and pharmaceutical ventures, supporting athletes, fitness enthusiasts, and health conscious individuals seeking non surgical performance and longevity solutions.

Organic Followers
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Leads Delivered
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Conversion Rate
0 %
Search Visibility Growth
+ 0 %
Cool Number
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Conversion Rate
0 %
Cost Per Lead
AED 0
Organic Traffic
+ 0 %

The

Challenge

Lifespan was a startup brand with no digital presence or defined identity. The client needed a comprehensive strategy to build brand equity, establish trust, drive awareness, and generate qualified patient leads across its growing verticals from sports clinics to labs and pharma.

OUR

Solutions

We executed a full-scale brand launch and marketing transformation shaping Lifespan’s voice, digital ecosystem, and customer acquisition engine from scratch.

Key

Deliverables

Website Design & Development

Built a fast, secure, and mobile-first website from the ground up featuring seamless booking flows, informative service pages, and an intuitive UX tailored to the patient journey.

Search Engine Optimization (SEO)

Deployed an on-site and off-site SEO strategy, including technical improvements, keyword optimisation, schema markup, and high-authority backlinks to improve visibility and rankings.

Paid Media Strategy

Rolled out full-funnel campaigns on Meta and Google, targeting high-intent users across Dubai and the GCC. Campaigns were service-specific and optimised for WhatsApp and web bookings.

Brand Identity & Voice

Crafted a distinctive brand tone that communicates expertise, innovation, and wellness. Developed unified messaging across all touchpoints, from web to ads to social content.

Influencer Marketing

Collaborated with strategic health and lifestyle influencers, including a high-impact partnership with Kevin O’Leary, elevating brand credibility and reach.

Organic Social Media Growth

Established and scaled Lifespan’s presence on Instagram and LinkedIn, reaching over 13,000+ organic followers through educational content, testimonials, and motion-first storytelling.

OUR

Case Studies

Our work speaks through the brands we elevate. Every case study reflects a tailored approach built on insight, precision, and results. Dive into the stories that showcase our commitment to excellence.

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