Lifespan Group is a pioneering healthcare brand in Dubai offering world-class sports medicine, physiotherapy, regenerative care, and wellness solutions. Since inception, the group has expanded into clinical services, laboratories, and pharmaceutical ventures, serving athletes, fitness enthusiasts, and health-conscious individuals seeking non-surgical performance solutions.
Lifespan Group
Lifespan GroupBuilding a Healthcare Brand from the Ground Up
The Client
The Challenge
Lifespan was a startup brand with no digital presence or defined identity. The client needed a comprehensive strategy to build brand equity, establish trust, drive awareness, and generate qualified patient leads across its growing verticals from sports clinics to labs and pharma.
Our Solution
We executed a full-scale brand launch and marketing transformation shaping Lifespan’s voice, digital ecosystem, and customer acquisition engine from scratch.
Key Deliverables
Brand Identity & Voice
Crafted a distinctive brand tone that communicates expertise, innovation, and wellness. Developed unified messaging across all touchpoints, from web to ads to social content.
Website Design & Development
Built a fast, secure, and mobile-first website from the ground up featuring seamless booking flows, informative service pages, and an intuitive UX tailored to the patient journey.
Search Engine Optimisation (SEO)
Deployed an on-site and off-site SEO strategy, including technical improvements, keyword optimisation, schema markup, and high-authority backlinks to improve visibility and rankings.
Organic Social Media Growth
Established and scaled Lifespan’s presence on Instagram and LinkedIn, reaching over 13,000+ organic followers through educational content, testimonials, and motion-first storytelling.
Paid Media Strategy
Rolled out full-funnel campaigns on Meta and Google, targeting high-intent users across Dubai and the GCC. Campaigns were service-specific and optimised for WhatsApp and web bookings.
Influencer Marketing
Collaborated with strategic health and lifestyle influencers, including a high-impact partnership with Kevin O’Leary, elevating brand credibility and reach.
Result
13,000+
Organic Followers
7,900+
Leads Delivered
6.3%
Conversion Rate
38%
CPL Reduction
