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Seo and web maintenance for increased traffic visibility

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Client Background

Mr & Mrs Brunch brings forward personally tried and tested honest reviews in the UAE. It is founded by AJ & Lucy, a multi-award-winning power couple and two of the UAE’s most discerning as well as consistent brunch-goers. They built upon the huge success of their blog along with 70,000+ social media following by launching a great app “Let’s DXB” in 2016 with the purpose of providing a free source of information as well as added value for foodies. They have been featured in publications such as The Wall Street Journal, Lovin Dubai, The National, Grazia & Viva Magazine, BBC Worldwide.

The Challenge

Mr & Mrs Brunch wanted to boost their online store sales using social media. Zoom Digital’s team was challenged to increase social media followers, take brand awareness to its peak and gain the best revenue. This required regularly updating as well as maintenance of the site in order to ensure that your website is running at maximum capacity with utter site security, increasing the number of new visitors and boosting returning traffic. We were also required to drive SEO campaign to build better relationships with your audience, increase authority and improve the customer experience in order to give an edge over the competition to increase conversions, which definitely means more sales, enhanced loyal customers, and exponential growth for your business

Our Role

Zoom Digital SEO specialist helped Mr & Mrs Brunch by reviewing their entire website and finding incredible ways to increase online visibility as well as a present for the targeted local cities. Zoom Digital not only developed and maintained a highly responsive website but also expanded upon Mr & Mrs Brunch’s existing content helping to increase Mr & Mrs Brunch’s organic search engine results. CTA (call-to-action) opportunities were enhanced via city-based landing pages of the website. Internal links were also added from each of the pages. This helped Zoom Digital rank Mr & Mrs Brunch in the Top 3 on maps and even in the Top 7 in organic search results.

Win-win Results

In no time, business was booming for Mr & Mrs Brunch reflected through periodic strategy recommendations, inbound engagement monitoring, as well as regular monthly analytics reporting. Strategically targeted ads generated large-scale brand awareness through website clicks as well as impressions. Content reach, post engagement, along website traffic continued to improve steadily each month. 

Result

  • 30%

    Search engine visibility increased

  • 40%

    Average rankings increased

  • 40%

    Organic traffic increased

  • 50%

    Backlinks increased

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