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New website development and performance marketing

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client background

SameDay is a high-end state of the art fully specialized dental implant clinic in the heart of Dubai, the only one of its kind in Middle East that treats patients using advanced and unique method of Implants as well as Teeth done all in the same day which shuns away painful, time consuming as well as costly grafting procedures.

SameDay positions itself in treating patients with a busy life in an amazingly simple, fast and efficient way.

the challenge

SameDay was facing difficulties in terms of website development which had fallen short, leaving them with a website that was nightmare to manage, and that did not convey “an innovative dental company” through the generic design. With Zoom Digital, they came with ultimate desires of revamped website, meet their sales goals, gain golden benefits from PPC and SEO, and be the golden star at Social Media.

SameDay was desperately looking forward a winning online marketing strategy. So, we planned to build their website from the scratch and ended with qualified QA, testing and launch.

our role

After working with SameDay to get a deep understanding of their website design and development challenges, our team mainly focused on using site structure, content, and user interface elements to support lead generation and SEO. A content-driven organic approach that focused on best keywords would develop trust and credibility with SameDay across entire social media campaign. State-of-the-art landing pages were created to support qualified lead generation and achieve potential leads. By virtue of paid search (PPC) we achieved control over advertising message and spend.

However, Zoom Digital experts managed the enormously complex task of managing paid search campaigns by optimising them to the highest level. This obviously requires a wide range of skills, ranging right away from copywriting to data analysis.

win-win results

The new SameDay website meets multidimensional needs of SameDay’s dentists with new functionality and stunning look. It is now enjoying a reviving take on the dental health industry with a user-friendly plus mobile responsive design. The SEO-focused blogs along with the social media accounts work hand-in-hand to deliver huge traffic to the website. By virtue of the promotion of blogs on Instagram and Facebook, SameDay maintains more than double the average engagement rate. SameDay eliminated irrelevant website traffic and saw a huge surge in leads within the first few months.

Result

  • 350%

    Increased in organic traffic

  • 20%

    Increase in leads

  • 35%

    Reduction in CPL

  • 32%

    Decrease in mobile bounce rate

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Miranda Davidson

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