Union Properties is one of Dubai’s most recognized real estate developers, with a legacy of delivering residential and commercial communities that shape the city’s skyline. Known for projects like Motor City and Uptown Mirdif, the brand reflects scale, reliability, and long-term value.
Union Properties
Union PropertiesCreative & Digital Support for a Real Estate Giant
The Client
The Challenge
While Union Properties had strong brand recognition and a legacy, they needed creative and digital support to refresh their communication and enhance engagement across platforms. The goal was to modernize visual assets, improve online lead capture, and streamline investor and buyer communication.
Our Solution
We provided end-to-end creative and digital solutions to support marketing, lead generation, and stakeholder engagement all aligned with Union Properties’ professional image and development pipeline.
Key Deliverables
Website Design & Development
Optimized key pages for user experience, updated design elements, and ensured mobile responsiveness for better performance and usability.
Landing Pages
Designed and developed high-converting landing pages for specific campaigns and developments, each integrated with CRM and lead tracking.
Emailer Content & Design
Created branded email templates and newsletter content to update stakeholders on launches, project news, and corporate announcements.
Video Editing & Motion Graphics
Edited and produced property teaser videos, investor presentations, and corporate highlights for use across social media, website, and events.
Physical Branding
Designed clean, elegant brochures for both digital and print — showcasing project details, investment benefits, and brand positioning.
Result
+40%
Landing Page Conversions
+75%
Email Performance
+60%
Content Interaction
27%
Website Optimization
