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Upandrunning

Becoming an integral part of the team at UPANDRUNNING

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client background

UPANDRUNNING is the most dynamic, state-of-the-art sports clinic in the UAE, established by Dr Anna Zickerman in the year 2010. The clinic holds pride in following ethical approach as well as ensuring the highest standards in the healthcare industry by virtue of hand-picking the most skilled, experienced and accredited healthcare specialists from the around the globe, utilizing the most advanced medical equipment.

the challenge

The client’s main objective was:

“to achieve maximum B2C Market penetration keeping in view its capacity to treat over 35,000 patients per year while ensuring the highest quality of care by virtue of personalised programs of treatments dependent on their patient’s specific needs.”

This could be best achieved by:

  • enhancing brand awareness
  • gather best quality traffic
  • increase in the number of footfalls
  • position the brand as a premium physiotherapy center for all ages in Dubai
  • grow their overall digital presence as well as conversions

our role

Zoom Digital creatively designed a revamped website which was not only user friendly, but also supported with reviving modern outlook designed keeping in view the best conversion goal. We already realized they were in a particularly competitive market and therefore we introduced a competitively strong SEO plan so as to help them rank against their competitors.

Once the website was re-created, we suggested a CRO plan so as to monitor user flow and to make sure the designated goals of the website were being mutually met and finally, we best recommended PPC advertising continuous support with deeper transparency on strategy, decision making as well as reporting.

Result

150%

YoY patient's registration

57%

Increase in conversion

97%

Decrease in CPM

65+

Keywords ranking on 1st page organically

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