The Client
Camali Clinic is a specialised mental health and well being centre located in Dubai Healthcare City. Their multidisciplinary team includes psychologists, counsellors, therapists, registered nurses, dietitians, and experienced doctors. The clinicians come with international expertise from the USA, UAE, UK, Syria, Palestine, Jordan, Lebanon, Iraq, Egypt, Pakistan, Sudan, the Philippines, France, and South Africa offering comprehensive care for individuals and families across all age groups.
The
Challenge
The client had miscellaneous challenges related to the website. The coding was not meeting SEO standards, a lot of unnecessary plugins were installed, the website was too slow, the user experience was poor compared to the competitors and many more. The design was even not responsive to mobile or even desktop dimensions. Due to bad user experiences, the inquiries were too low in number. This was adversely impacting Camali in terms of business.
OUR
Role
We aimed for perfect keywords and conducted credible surveys on designs and journeys for a new website. We spoke to the former customers and received extended consolidated data.
We eventually designed an innovative, highly responsive website with a world-class user experience on the basis of our results. We identified a set of objectives and listed down all the problems regarding structure, unnecessary javascript, poor URL structure. Above all, we eased the customer journey by smoothing the entire integration process to dynamically integrated HMS (hospital management system).
Key
Deliverables
Website Design & Development
Delivered a sleek, mobile-optimized website with interactive property listings, fast performance, and integrated lead capture forms.
Search Engine Optimization (SEO)
Implemented a comprehensive SEO plan with targeted keywords, on-page optimization, technical fixes, and local SEO to improve organic visibility.
Paid Advertising
Launched full-funnel campaigns across Google Search, Display, and Meta to drive high-intent leads locally and internationally.
Landing Pages
Created campaign-specific landing pages designed for high conversions, A/B tested, and integrated with the CRM for lead tracking.
Social Media & Content
Enhanced presence on Instagram and LinkedIn with branded visuals, video tours, thought-leadership posts, and market insights.
Analytics & Optimization
Provided real-time dashboards, weekly performance reviews, and continuous campaign optimization to improve lead quality and ROI.
Case Studies
Our work speaks through the brands we elevate. Every case study reflects a tailored approach built on insight, precision, and results. Dive into the stories that showcase our commitment to excellence.
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