The Client
Clinton St. Baking Co. is a classic American restaurant and bakery established in 2001. True to its mom and pop origins, the brand sources only the highest quality ingredients from trusted local purveyors from sustainable coffee and all natural milk to cage free poultry, premium ice cream, and heritage farm raised pork. Their menu draws inspiration from the American South, coastal New England, Jewish New York, and the Spanish culinary traditions brought by their talented kitchen team from Mexico and the Southwest.
The
Challenge
We have faced a few Clinton bakery as they had a very limited number of posts even those which are just static images even there is no consistency on brand guidelines. They majorly rely on the UGC(user-generated content). With less professional food photography and better quality content the engagement and reach on the post was not so much impressive. Moreover, Clinton is a bit competitive business and it has very aggressive competition in its targeted market.
OUR
Role
We for the first time gave them the purposed and professional product photography. Our in-house team created the content from the beginning and presented such an idea which had effective results on their branding and especially videos, they turned out to be the source of giving massive business from social media, as they fully booked out from one video posted on social media.
Key
Deliverables
Website Design & Development
Delivered a sleek, mobile-optimized website with interactive property listings, fast performance, and integrated lead capture forms.
Search Engine Optimization (SEO)
Implemented a comprehensive SEO plan with targeted keywords, on-page optimization, technical fixes, and local SEO to improve organic visibility.
Paid Advertising
Launched full-funnel campaigns across Google Search, Display, and Meta to drive high-intent leads locally and internationally.
Landing Pages
Created campaign-specific landing pages designed for high conversions, A/B tested, and integrated with the CRM for lead tracking.
Social Media & Content
Enhanced presence on Instagram and LinkedIn with branded visuals, video tours, thought-leadership posts, and market insights.
Analytics & Optimization
Provided real-time dashboards, weekly performance reviews, and continuous campaign optimization to improve lead quality and ROI.
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