Leads are the lifeblood for any company. So, it’s safe to say that the biggest challenge for any organization is to find leads.

So, the question arises: how to build a lead generation funnel?

Creating and optimizing your very initial lead generation funnel can appear scary to any newbie, or even an experienced professional.

The truth is, this is all about having the right arsenal.

Let’s see how it works.

What Is a Lead Generation Funnel?

A lead generation funnel is an organized approach to generating leads. It’s a systematic three-step process of funneling your target audience through distinct stages until they ultimately decide to make a purchase.

Let’s walk through the stages.

Step 1. Top of the Funnel (TOFU)

The TOFU is your business’s very first contact with a probable lead. You get the chance to “create awareness about yourself” (via videos, blog posts etc.) to a future prospect and get yourself introduced.

Step 2. Middle of the Funnel (MOFU)

This is when your visitors start getting engaged with your company. You can continue to cater for them by offering whitepapers, eBooks, newsletters and case studies.

Step 3. Bottom of the Funnel (BOFU)

After developing trust in you, your potential customers need the last push towards making them paying customers. This can be done via promotional offerings such as demos, consultations etc.

But how do you create an awesome funnel like this that converts unknown people into loyal customers? Let’s find out.

5 Newbie-Friendly Steps to Build a Lead Generation Funnel

Let’s check out!

Step 1. Outline Your Consumer’s Buying Behavior

The most important step towards developing your initial lead generation is to know your customer’s journey.

Google Analytics works best to improve your site & gives you deep insights into your consumers. It drives data, like traffic reports, bounce rates, funnels, as well as conversion rates. But, you need to go beyond numbers.

Try to know the needs of your customers by conducting qualitative surveys and study deeply about their true needs.

Step 2. Create Stellar Content

Now, it’s time to create incredible content such as videos, podcasts, blog posts, eBooks — content that engages your prospect with you.

But how to create such commendable content?

Step 3. Drive traffic

Now it’s time to drive traffic, and this can be done in various ways:

Step 4. Gather Prospect Data

The most convenient way to do this is to create a lead magnet that you give away for free in exchange for an email address.

As soon as your lead magnet is ready to go, make it available via a landing page. The moment your website visitors fill out the contact form on your page, they’ll readily get access to the gated content.

Step 5. Lock the sale

Now it’s the right time to make your sale. Monitor your site users, monitor campaign accomplishments, and explore additional qualified leads with greater optimization. This is how you will do this:

1. Qualify your leads

To qualify a lead, first, look at how they have interacted with your content.

Are they open to taking surveys? Do they open your emails every day? Do they answer sales calls?

Prospects that download directly business-related content like case studies usually have higher chances of conversion rather than ones who just read your careers page.

2. Use the right software and tools

Using the right software and tools, you can directly adjust your entire lead funnel strategy.

If your business has enough budget, check for the tools that will make the entire lead generation much more effective.

3. Your experimenting should never end

Keep experimenting always! There’s always room for improvement of your lead generation funnel.

Your audience is continuously changing, and your lead funnel needs continuous modifications too. So, keep experimenting by creating different kinds of content to explore what’s best for your customers. Accordingly, alter your marketing activities, web pages, as well as sales endeavors.

There you have it! You have an end-to-end guide to creating and optimizing your first lead generation funnel.

Looking for help? Boost your business with an effective lead generation funnel. Contact us to put yourself on the road to building a sustainable lead generation pipeline.

If you belong to the kingdom of inbound marketing, then lead generation must be at the top of your mind. After all, you must be working damn hard to convince your users to give you their email!

Of course, it all starts by creating a landing page that converts visitors and trickles them down your marketing funnel. So, how to optimize your landing pages for lead generation?

In this article, we have discussed some of the great ways you can do this. Before discussing them in detail, let’s first shed some light on the terminology of the landing page.

What is a Landing Page?

A landing page is a strong lead generation tool that converts traffic into saleable contacts. They compel visitors to focus on just one thing—the act of conversion.

How to Optimize Your Landing Pages for Maximum Lead Generation?

Here are some of the major tactics to optimize your landing pages for massive lead conversions.

1.  Write A Conversational Headline

An impactful headline is very important to lead conversion. Visitors never read a landing page word for word; therefore, it’s essential to grab them at the very moment. Using a conversational and straightforward tone is far more effective than formal jargon that may confuse customers till they get away.

Make sure your headline conveys your offer’s USP—what’s unique and special about your offer, what your offer is and why they should have one.

2.  Shift Your Focus from Features to Benefits

Your landing page must focus on what the offer is, but more than that, the end-user benefits must be emphasized.

For instance, the following example highlights benefits vs features:

“This e-guide comes with 19 pages.” vs. “Know how to boost your leads by 300% with this e-guide.”

Your buyers are more likely to keep in mind whatever benefits them personally, and if you can create a great landing page for them, they will certainly invest in your offering.

3.  Win Trust & Build Authority

Your prospects want to feel confident and safe in your offering. But, how will you build trust in the restricted space available for a copy on a landing page? This can be done through testimonials, endorsements, social proof, partnerships, as well as site seals.

Your Social Image Speaks of Your Value

You can show your prospects what other customers have purchased. Offer your social image by exhibiting the real number of downloads or even the number of your event registrations. This will be real proof to show your visitors how others are buying your offer.

Your Testimonials Says It All

A customer testimonial means a lot when establishing trust. But make sure they are real!

Try to get quotes from old happy users of your offer. It will be great if you also get a photo name and image. This will add credibility to your product. Celebrities get paid for their endorsement whereas common people don’t. This adds to the genuineness of your offer.

Gets Partnerships & Endorsements

This is a standard tactic to garner trust. If you have affiliations or partnerships with reliable people or companies in your circle that are famous and relatable then showcase them.

Site Seals (Trust Badges)

There are 3 main categories of site seals that help is building trust and credibility.

The Secure Socket Layer (SSL) Seals

These seals demonstrate technical security and are allocated by SSL certificate dealers such as Norton and Trustwave.

Trust Seals

These seals reflect business authenticity and are allocated by a reliable 3rd-party like TRUSTe, Google, and the Better Business Bureau (BBB).

Made Up Symbols

These seals reveal that the site is safe and include “homemade” icons such as padlocks. They are not endorsed by a trusted party.

4.  Repeat Your Call-To-Action (Be Specific)

Use specific CTA. For instance, use “Sign Up for Free Trial” instead of “Sign Up” or use “Download Guide” rather than just “Download”. More additional CTA’s are Download E-book, Enroll for Course, Watch Video, and Schedule.

5.  Create a Sense of Scarcity and Urgency

You can remove delays by calling out a sense of urgency for your visitors to act quickly (on their visit) rather than later. This can be brilliantly done using the below-mentioned tactics:

Add a Timer, Clock or Countdown

If you alert visitors of the scarcity, or countdown—that the clock is ticking—it calls urgency & forces action.

Tap into Loss Aversion

Research has revealed that the desire not to lose anything is greater than the desire to gain. You can tap into this loss aversion by stating what the visitor might lose if they don’t act now. For example, “If you don’t buy this email marketing guide, your mailing list will shrink down from unsubscribes.”

How to Develop a Great Landing Page?

Keep in mind, your fundamental goal on a landing page is to tempt visitors to take the desired action. So, how can you create an awesome landing page that does just that?

Here are 3 extra tips that will help you drive greater lead conversions:

1. Make Sure Your Form Is Above the Fold Regardless of Any Device

Landing pages must be well optimized for cell phones, tablets, and desktops to guarantee a great landing page experience.

2. Reduce Distractions

Reduce distractions by turning menu navigation off your page. This way, visitors will not be distracted. Besides, everybody has less time. So, only provide them with the specific information.

3. Speak to The Consumer Using Video

Add a self-explanatory video that speaks to the value of your landing page offer. Also make sure to include the specific CTA throughout this landing page, emphasizing the desired action you want uses to take.

The Takeaway

A landing page is an extremely important element for companies as it drives visitors to concentrate on the desired conversion action. Creating an impactful landing page will give you an edge and a greater chance of lead conversions & eventually more sales.

Contact Zoom Digital now & get started on building landing pages that will madly drive conversions!

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