Undoubtedly, Facebook has stood as one of the key marketing channels. However, with gradual transformation in algorithm and a heightened level of competitors, it is a question of whether Facebook marketing is still a good fit in 2022 the way it was before? Let’s discuss.

How Facebook Responded to Various Competing Platforms

In its period of origin, Facebook was the only social media king for promotion. With the advent of WhatsApp, Instagram, Twitter and Pinterest, finding an ecosystem of users not available on Facebook was nearly impossible. So regardless of growing rivals, Facebook marketing remained a top business platform.

In the section below, we’ll define some of the pros and cons of Facebook marketing so you can judge whether it’s still useful for businesses.

The Pros of Facebook Marketing

• Users of All Ages

Facebook is still famous among adults aged more than 30 years. Studies reveal that the social media platform still owes more than 3 billion daily users. That’s a pretty large number! So, Facebook marketing is great for businesses with people aged over 30 years, such as Baby Boomers or Gen X audiences.

• Cost-Effective & Adjustable

Facebook marketing offers incredible flexibility to meet budget constraints. Any business can efficiently execute an ad campaign within a limited budget and get tremendous results. There is even more adjustability to recreate and improvise your ads to yield optimum benefits by taking acute marketing measures and promoting the ad to the right target audience.

• Entice Traffic Straight Away to Your Site

The incredible options of Facebook’s ad support in the attraction of referral traffic straight away to your site. It is a fact that most users open Facebook merely to explore it. So, using inculcating catchy ads, the users will be automatically attracted to exit Facebook and land on your site.

• Rivalry-based Targeting

These are just a handful of solutions that will help you incite your rival brands’ users. And Facebook marketing happens to be one of them. That is solely relying on self-reported information and may not necessarily be true. The reason behind this fact is that such information is dependent on the last time a user has revised their settings.

However, if utilised at scale, this can prove to be a handy technique to pursue with selectable users who are potential buyers with the utmost certainty.

The Cons of Facebook Marketing

• Limitations of Facebook Marketing in Terms of Demographics

Facebook marketing becomes insignificant for your ad campaigns if your potential users fall below the age of thirty. Marketing on platforms like Twitch, TikTok and YouTube will support more exposure.

• Limitations of Facebook Marketing in Terms of Reach

It’s pretty challenging for non-paid content to attain popularity amidst ongoing trends of the year 2022. The reason behind this is frequently transforming platform updates along with algorithm restructuring.

Consequently, it becomes hard for business Facebook marketing pages to appear on users’ feeds, regardless of the case of regular followers. That creates a significant limitation in terms of reach. If you’re periodically posting catchy content with outstanding user engagement, you’ll have to expend money on the backend to reach out to your target visitors.

• Maintenance for Facebook Marketing:

It’s generally considered to be a little challenging to maintain a Facebook page along with Facebook ads. It realistically includes an investment of your ample energy as well as time.

Maintaining a Facebook page, in actuality, does not imply that one should reach a high ratio of immediate followers. It may need you to reply to their concerns by commenting quickly. Besides, it is not merely about one ad. For every single ad, there have to be productive efforts required to be invested by the advertisers.

The Final Word:

There’s no one answer to the question of whether Facebook Marketing is still valuable for your business or not. Instead, one has to consider the questions below:

• What amount of budget should I invest in Facebook Marketing?
• Do I have the finances to not only do marketing on Facebook but also to promote posts?
• What type of content am I promoting?
• Is it video or visual content that tends to serve well on Facebook, or is it an informative post that might work well on other platforms?
• What age group is being targeted?
• Are they vigorously using Facebook?

Your responses to these queries will let you know whether or not Facebook marketing is still relatable for you iI the year 2022.

For deeper insights on how numerous types of emerging social media marketing platforms would work for your brand, contact Zoom Digital. Our top-notch social media performance gurus will let you explore and implement an impactful marketing strategy to widen your ultimate reach to expedite your business growth.

Would you like to discuss your upcoming project for social media marketing services? Drop us a line at hello@zoomdigital.ae