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SEO vs SEM: What’s Better For Your Business?

SEO vs SEM: What’s Better For Your Business?

June 21, 2021

Web traffic is what keeps a website going in full swing. Hence, having massive traffic to your site will lead to the well-defined success of your business. Marketing specialists frequently pit SEO vs SEM (or PPC) on behalf of each other, arguing one is more promising than the other or more profitable. 

At Zoom Digital, we faithfully speculate on the strength of both. SEO, as well as SEM (aka PPC), have been one of the cheapest sources for leads for both our agency and our clients. Wisely selecting both can best work to your enormous benefit.

Many people have this burning question: 

“Is SEO a better investment compared to SEM vs PPC?”

The answer depends on the business you are involved in, your core objectives, and the prevailing marketplace. Check below for more detailed explanations lying under each category.

1. Potential of Traffic

The marvellous wonder of SEO is that one can always grade the organic search outcomes for an indefinite quantity of long-tail search terms. Appropriately conducted website optimization, thoughtful keyword research, and strategic content production can rightly locate your site as an excellent location for the search objective of an immense amount of search inquiries.

On the other hand, web traffic generated as a result of paid search is truly restricted by your fund amidst other components. You may not be able to get tremendous traffic from results of paid search until you.

a) provide it with a sufficiently allocated expanded allotment or

b) optimize your SEO crusades to the next level.

Cost-per-click solely relies on the level of the rivalry of your campaign keywords, the tendency of your ads along with landing pages, your account structure and the distinct role you want your ad to serve on the SERPs. With this level of optimization, you can only diminish your cost-per-click to a certain breadth according to the rivalry in the market.

2. Characteristics

A typical search engine results page (SERP) lists almost 10 organic results, each comprising a blue webpage title, a usual green URL, and a comprehensive description of the corresponding webpage. The number of organic results being served depends directly on the search query.

On the other hand, advertisers and marketing professionals actively using Google’s SEM platform, Google Ads, can best choose to display one ad headline (usually it is long up to 25 characters), two lines of body copy (35 characters each line), and a landing page URL. 

AdWords offers many additional Ad Extensions to improve the overall functionality of paid ads, for instance, a phone number, address, reviews, and additional links to relevant web pages. 

The Google Display Network also allows advertisers to serve as image and video ads to Google’s partner websites based on targeting criteria, including keywords, topics, placements, interests, remarketing lists, and demographics.

3. Keyword Opportunities

Your chances for indexing on the height organically for a particular search query are potentially very vast. The significant factors restricting your overall capacity to position for long-tail searches are your website’s comprehensive excellence and the actual depth of your content.

Via SEM, you can custom select to promote for any keywords you desire but will be restricted by budget again. It’s best to select a few well-targeted issues and keywords for which your prospective customers will be searching.

4. Cost

You can never have complete victory in SEO without persistence. Best SEO requires keyword analysis, decent website optimization, dedicated content creation and top-level link-building efforts. You will need a wholly dedicated internal resource or outsourced marketing department to entirely focus on all facets of SEO, monitor rankings and traffic progress, and stay up to date on the latest search algorithm trends and changes. 

It requires an experienced resource with ultimate financial commitment towards ongoing improvements.

On the other hand, SEM campaigns require a fully dedicated budget allocating your marketing agency or internal department a couple of months at a minimum to optimize your complete account and get it running effectively and efficiently. Also, devoted monthly management must be done for SEM’s success.

5. Objectives

Numerous online experienced marketers concentrate exclusively on organic positions to evaluate the accomplishment of an SEO strategy. While elevated organic positions boost traffic potential, you should concentrate barely on the overall website traffic received straight away from organic results. 

If you possess outstanding rankings, but organic traffic is moving downwards, that’s an indication you are concentrating on the untrue bundle of keywords.

On the other hand, an SEM campaign’s objectives very narrowly rely on the network you’re concentrating on targeting. However, the objective is very much related to your SEO goal.

6. Value In Relation to Time

Confiding on the competitor status along with your dedication to SEO as well as content creation, it could withstand 6-12 months or even extended to track the topmost position of the organic search results. The moment you attain prime rankings, it’s much simpler to handle your status and finally obtain the long-term usefulness of SEO.

Besides, SEM (or PPC) can drive leads and bring in conversions. Following superbly creative keyword research and account layout, your ads can immediately get in front of your potential searchers on the very first day.

Are you yet not sure where to capitalize on your online marketing investment?

We are highly pleased to counsel you on the perfectly true path. Give our marketing specialists a call to talk over your campaigns right away at +97143319909 or request a quote.

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