With constantly evolving markets, it has become the need of the hour to adapt and evolve at all times. However, the right time to rebrand a business is very hard to identify. The process being tough doesn’t help either.
In this article, we’re going to discuss tell-tale signs that it’s time you should consider rebranding your business. But before that, let’s find out what rebranding actually is:
What Rebranding Is All About?
Rebranding incorporates revolutionizing the inner and outer face of your brand. At times, it is just all about transforming your brand logo, modernizing your color palette, and revamping prevailing collateral.
Additionally, rebranding refers to exclusively refurbishing your company’s identity. When carried well, it can give a completely new fresh face to your exhausted brand.
What Is the Right Time to Rebrand Your Business?
Let us learn more about some widespread indicators that might point out the right time to rebrand:
The Brand Is No More Functional
If your brand is struggling for its survival, never opt for the partial rebrand which follows the same failing path. As stated above, rebranding can be quite difficult. However, in many cases, it can turn out to be genuinely rewarding as it will give your company a new and refreshing brand image.
Your Customers Are Staying Away
This is another visible sign that rebrand is required. If your customers don’t visualise what sets your company ahead of the competition, this might give them an impression that you are also one of the stereotyped businesses. Therefore, they may drop you in their decision-making phase. With the help of rebranding, you can actually tell them what sets you apart from the rest of the companies and attract their attention. This might result in more lead generation and a subsequent increase in sales.
The Existing Branding Message has become Out-dated
With time, as your existing brand message becomes obsolete, it becomes very important to stay updated by revamping and updating your visuals all over. Take into account your target audience, market trends, and many other factors for rebranding purposes.
Your Mission & Vision Statements Need Update
Most businesses think they have a perfect vision and mission that leads their business strategies. There are just a handful of companies that go beyond this taught.
We cannot hope from people to take your business’s values on a serious note if your actions are not speaking louder than words. In this scenario, rebranding is the perfect solution.
Your Identity Is Confused with Your Competitor
With different options available to the customers, your potential prospects can get confused by related brands. Rebranding can also help you stand out from competitors in your industry, which can be crucial for expanding market share by appealing to different kinds of customers.
Possibility of Acquisition or Merger
An acquisition is a big leap forward in terms of business growth. A merger with another reputable organisation can help your business to grow and prosper. However, both these events require rebranding. You need to tell your customers the big leap you’re taking and this can be achieved through rebranding. The message should be loud and clear!
You Are Introducing New Service or Product
Rebranding is the need of the hour if you are coming up with a new product or service. In the case you are going to target a niche market with your new offers, rebranding will support you to portray the improved scope of your company.
Your Company Is Growing Internationally
Carrying a brand identity that fits your business is undoubtedly an essential element of success. It reflects how people conceive your business on an international scale. It even heightens the possibility of your customers staying loyal and well-connected to your brand.
Going for rebranding in the international market needs a deep knowledge of cultural design & logo preferences and brand messaging. With a proper investment of time to research, you can work out the kind of visuals as well as graphics that works in the best combinations for you.
To Transform Negative Business Perceptions
A rebranding strategy can greatly fight against the bad public image. It enables you to present your brand in incredibly new ways. These negative customer impressions are transformed through creative messaging and reframing your identity about what your brand is and what your business idea is all about.
You are Planning to Create Brand Differentiation
Customers may not find any uniqueness in your brand and stay ignorant about your products and services at all. This can be due to the fact that your brand does not sound unique from your immediate competitors.
So, with the help of brand differentiation, you can spread the name of your brand through creative rebranding strategies. With the help of these strategies, you can thoroughly revitalize your brand for a completely new generation and come out from the distressing brand ignorance of the past.
Doing all of this on your own can be quite overwhelming and tricky. But, fret not, as Zoom Digital has got you covered.
Zoom Digital is a 360-degree digital marketing leading agency that helps businesses grow brands, produce leads, and boost customer engagement. We provide active space for gems of digital marketing to think out of the box and join hands with our clientele for helping them grow beyond bounds. Get connected with us right away!
Would you like to discuss your upcoming project? Drop us a line at hello@zoomdigital.ae
Brand awareness has undoubtedly made an immense contribution when it comes to the overall success of emerging businesses. However, with numerous brands striving hard to capture your potential audience’s attention, it can be difficult to know what strategies can be used to stand out in your market?Certainly, outbound marketing tactics such as professional marketing can let you let your marketing messaging reach people at large and might be able to provide quick results embedded with a high percentage of ROI. But, the burning concern is that today’s consumers don’t like aggressive marketing and selling tactics. Also, they don’t want commercials that interrupt their viewing experience to the content they want or need.
So, how to create content marketing strategies that offer value to the target audience while driving sales for your business? Read on to find out the answer to this all-important question:
Start with Setting Goals
Like any marketing strategy, content marketing must start with goal setting. Right before you realise your path, you need to understand where it leads to. To help determine your objectives, you must probe questions that will support you to identify your goals.
Is the goal of your content marketing efforts to increase website traffic? Is your blog engaging? Is it intended for lead generation? Is it meant for pumping up the sales? Is it intended to boost customer loyalty?
When you are perfectly sure what you want as a bottom-line, you will produce the type of productive content that your business needs.
Understand Your Customers Deeply
A very impactful content marketing strategy begins by understanding your customers in and out. Therefore, the moment before you start thinking about content creation, invest your time and efforts in listening as well as understanding your target audience. Start this by trying first to understand their content requirement.
Try to dig deeper into a variety of challenges your customers are facing. This may include what types of words, phrases as well as keywords your customers use to find their required information, the kind of linguistics they make use of, and the type of content they prefer.
Moreover, you may wish to explore the channels as well as platforms on which your potential audience is investing time. Once known, try to research and make the most out of the content and invest in making purchases.
Simply put, try to concentrate best on the channels as well as the platforms where your target audience is residing. This will ultimately offer you the most extended reach, far and wide globally, along with superb conversion rates complimentary with returns on your investment.
Choose Your Content Type Wisely
Next, decide on your choice of content format, comprising of blogs, social media, guest posting, newsletters, eBooks, webinars, infographics, podcasts, and much more. Your choice of content type will greatly be depending on your bandwidth both as a company as well as your area of expertise.
In case you are having just a handful of people on your content team, never lag in pursuit of content marketing. On the other hand, if you have the capacity as well as budget to deal with greater than one or even two kinds of content formats, simply go for it. More content production will lead you to more and more opportunities you need to spread out your word.
Establish Your Brand Well
Your brand is the identity that gives you a competitive edge.
It identifies the mission, vision and benefits of your offerings. It tells about how your current, as well as future customers, think about your brand. It also conveys expectations about the top qualities your customers wish to see in your brand.
On the whole, your brand must not just reveal the identity of your company, but also reflect the expectations of your target customers to resonate get connected.
After you have defined your brand, you are required to develop your USP (unique selling point). Based on the USP, you will accomplish communication of your brand awareness using visuals across all platforms and mediums.
Get More Creative & Systematised
Once you have fixed your goals, get your audience specified and determine the formats of your content, followed by the creation of content strategy and resolution of heaps of problems.
This is achieved by developing a calendar and creating tasks for writers, website administrators, and social media executives.
Play well with your content calendar and reevaluate at the end of the month to make all required modifications.
Gauge Your Overall Performance
If data is not monitored, it will be very difficult to differentiate good-performing content from non-performing content. For perfect performance measurement, you must keep all your data analytics activated.
On the basis of your performance analytics, invest wisely in the marketing platform. This is extremely helpful as you can merge various analytical platforms and track all real-time data on one page. It’s the best way to measure the milestone of your campaigns.
Wrapping Up
In a nutshell, content marketing is genuinely the most outstanding way to thrive in your business. However, be very sure that your objectives are clear, you have a perfect content marketing plan, and the best means to track your end goals. Need help? Contact Zoom Digital. Our content marketing team will devise a robust strategy based on your business goals and target audience.
Would you like to discuss your upcoming project? Drop us a line at hello@zoomdigital.ae Due to the COVID-19 pandemic, the retail topography has dramatically revamped, reshaping the online shopping habits of customers
Digital marketing has grown up more than ever, with the growth of virtual mediums to displace in-person activities.
So, come 2021, is content still the king? Where brands must invest? How can businesses best capture and retain customers? It’s never too early to begin researching and designing — here are our projected trends of 2021 digital marketing that all smart marketers should be watchful of.
1. Rich Social Media Marketing Extends Reach
Businesses should be ready to devote more attention to social media marketing in the year 2022, as statistics show that 400 million new users engaged with social media amidst the COVID-19 pandemic.
According to the latest social media trends, almost 30% of Gen Z choose brands loved by their influencers while making purchasing decisions. This buyer attitude transformation shapes unique chances for marketers to extend their reach towards new prospects and stay connected with old customers for a long time.
So, if you own a small business, never omit to add social media powers to your marketing mix.
2. Self-regulated Bidding in Google Ads
As widely known, Google Ads marketers keep changing and adjusting campaigns, algorithms, keywords, and bids to get the most for your marketing investment. The issue is all of the modifications come at a cost of time and investment. By automated bidding, Google automates prior moves to timely adjust your bids.
The main benefit of Google Ads automated bidding is the capacity to support you attain your objectives with no exertion on your part. This enables you to maximize your budget with your team able to focus their tasks at their best.
Our enhanced dependency on automated bidding tactics implies that we must inscribe an extra period to optimize numerous facets of PPC performance, which will eventually produce a promising result at a much lower cost to our valuable clients.
3. Local SEO & All-in on Google Listings Does Wonder
46% of all Google searches look for local information. The study revealed that 72% of buyers that did a local search toured a store just in 5 miles.
So, for all small businesses, it is a must to have a geographically-defined area in your local circle as this will greatly support your business pop up in “near me” searches. This is because Google gives key importance to relevance in the search algorithms. By doing this, you’ll successfully rule that market in Google search results.
Maintaining your listings well-updated also supports your customers to know of any transformations in your contests, promotions, business hours, blogs, or any other news you would like to spread instantly.
4. Enhanced Communication of Availability
The ease in availability of offerings is the key reason customers are switching their brands abruptly.
Be open about what you can and can’t do and set practical expectations. For high-volume products, it’s best practice to place a banner on your site to specify when essential products will be in-stock.
In case you are not in the habit of collecting customer contact information, now is the perfect time to build a subscriber list. This will help you be proactive with notifying customers of availability differences using an automated email or texting service.
5. Unleash Potential & Power of Voice Search
In the context of SEO, it’s a great idea for businesses to be proactive with voice search elements for their consumers who are adjusting to the medium of voice search.
As per experts in voice search, content must be precisely optimized for voice. The content needs to be more conversational and active so that it will precisely sync with search queries. This will tremendously boost traffic by remaining relevant and more noticeable to buyers.
6. Extra Engaging Content
Extra engaging content such as contests is a tremendous way to dramatically boost your reach and publicity, instantly.
The quickest way to get your brand in front of lots of new potential customers, at a very low cost, is to have your current consumers share a social media post of a contest.
Most of our clients take it a step ahead and make it a referral contest, often guaranteeing an impressive reward to the client who supports bringing in the newest business.
7. Enhanced Retention via Segmentation
Be sure to keep your customers informed on your organizational changes or processes that would impact your relationship through email marketing or engage with them on social media.
By collecting data and segmenting your customers, you have an opportunity to save costs while delivering on your products and services.
You can also target them more cost-effectively, allowing you to stretch your marketing dollars even further.
8. Concentrate on Employee Induction
Foresighted efforts to fetch in new employees will conquer the recruitment business in 2022. It’s, therefore, crucial to keep hybrid employees well-engaged, as motivated employees will articulate and collaborate better with each other and ensure enhanced client outcomes.
By adopting the practices of a great manager, make sure that you set up multiple communication channels and be ready to share successes with the whole team on every channel.
Where Do You Go from Here?
These eight incredible trends can support you to boost your site traffic, generate more quality leads, and expand sales, all while conserving your loyal customers. They also play a key role to help you understand digital marketing trends and how they will influence the larger competitive landscape.
Want a more comprehensive and customized approach to propel your business forward in 2022? Contact us now for a robust digital marketing strategy!
You might know that Apple offers the best users control for ad tracking. Indeed, the iOS 14 update centers around ad tracking and grants users superb controlling powers over their data.
Still then,
How can you reduce paid advertising disruptions?
Even though in-depth information about the update has been explicitly sent out by Apple, it is vital to note that the intensity of its impact on digital advertisers is yet to be known.
Now, what do we need to know about the iOS 14 update?
In the first place, you must know that the App Tracking Transparency policy (ATT), Apple has announced that users will be asked for approval via in-app permission prompt, before apps using their unique Identifier for Advertisers (IDFA) for third party ad tracking.
On the other hand, app developers will have to ask approval to use specific information for advertising reasons to follow the policies of ATT.
Moreover, the iOS 14 update will also augment a new active screen to the App Store with knowledge regarding tracking data, app privacy and linked data.
Why is Apple Inc. doing this?
a) to offer users the option for opt-in to tracking as soon as an app is installed, and
b) to ensure that users are familiar with what data an app will track right before they install it.
So, how the next iOS 14 updates will impact your digital advertising?
With this update, the end-users will have the option to willingly permit tracking their use and behavior online, which most of the users are expected to opt-out. If this information is not available, paid advertising to undergo massive disruption.
How can you prepare for changes?
Facebook Ads users
Facebook has publicly announced the disruptions advertisers might see on their platform. “Aggregated Event Measurement” is created to measure campaign performance and reduce the ultimate impact of any data loss resulting from the iOS 14 update.
Following are the important changes Facebook Ads users might encounter:
Conversions: Digital ad professionals will now be restricted to 8 conversion events in a single domain. So, it is essential to schedule for nothing that exceeds 8 conversion events.
Domain verification: Facebook is now mobilizing pixels over to the domain-based authority. Check domain to reduce any change to your data if you use pixels, esp. if your pixel is handled by multiple parties.
Targeting: As visitors stand to opt-out of tracking following the iOS 14 update; the custom audience, app connectivity cases and web activity will possibly reduce. To support this, expand your horizon to attract more audience.
Reporting of Ads: 7-day view-through attribution in any capacity will no more be helped neither will 28-day attribution. API will be solely supporting Historical data.
Google Ads users
With the forthcoming modifications to IDFA in the iOS 14 update, Google Ads has chosen to swap to SKAdNetwork; another Apple ad tracking tool.
Google is nowadays propelling Apple to modify and boost the SKAdNetwork performance, as it is known to be limitedly beneficial at helping advertisers in tracking users.
Following are the important changes Google Ads users might encounter:
Upgrade for Firebase: For digital advertisers making use of Google Ads, and for Firebase to enable SKAdNetwork support, Google has suggested raising to the most modern version of Google Analytics.
Diminished visibility of conversion: As per Google announcement, ATT will certainly “reduce visibility into important metrics that reveal the way ads drive conversions (like sales and app installs) and will impact the way advertisers bid and value on ad impressions.
Adjust bids and Monitor campaigns accordingly: Digital advertisers engaged with Google Ads on mobile phones must also monitor iOS campaign delivery and performance as the rollout adjust their budgets and bids to attain their objectives.
What Does the Future Hold?
We guess we’ll have to wait and watch. We won’t probably be able to calculate the exact impact of these updates until we test and review performance after the updates take effect.
Enhanced privacy does not really mean reduced advertising results.
If you’re advertising on Instagram and Facebook, you may witness a boost in the cost-per-click towards getting a qualified lead in the next few months.
For those who want to opt-out, it doesn’t imply they will no more see ads – it simply implies the ads they see will just not be customized and possibly irrelevant.
What digit advertisers can do further?
Track all your campaign data in one place
Monitoring all your marketing results is usually a tricky job that needs the right techniques and the efficient tools to obtain the actionable insights you desire to best gauge and optimize campaign performance. Possessing a well-integrated platform that and collects data and tracks across numerous channels is a strong tool you must keep.
Zoom Digital is the top-rated UAE’s digital marketing agency supporting third-party-driven powerful integrations funnel campaign data into one, centralized platform so you can visualize your full campaign performance in a single place. Using Zoom Digital’s platform, you can:
· Monitor paid advertising on Facebook, Google, LinkedIn, and Instagram.
· Track the impact that other factors, as well as software updates, are having on your performance
· Visualise the performance of your campaign across the board.
· Utilize insights to modify your campaign and attain the results you desire
· Discover our recent most features for tracking, planning, and optimizing marketing campaigns that support you to go candidly to the actionable insights you desire for ultimate success.
· Conserve big amounts of energy and time skimming between numerous analytics platforms.
Thanks for reading, and we wish this blog helps you adapt to these new updates!
So, are you looking for managing your campaigns and media all in one platform? Get in touch with the Zoom Digital team at +97143319909.
