January 13, 2023
It’s a cut-throat competition for companies to survive and thrive in the corporate world. One mistake, and you’re out of the race. There are so many other competitors vying for your spot.
Remember that at the end of the day, it’s all about leads. If you aren’t getting enough – and converting them into sales – you will eventually have to shut shop. Of course, no entrepreneur would like to face such circumstances.
This is why you need to think of out-of-the-box ideas to generate leads. The implementation of digital marketing strategies can help you in this regard as well.
Here’s how you can generate leads with digital marketing;
Undoubtedly, one of the most effective long-term lead generation tactics is organic search. It’s challenging to know where to begin, though, with over 200 criteria affecting how Google will rank your website within SERPs.
Experts at Zoom Digital believe that focusing on local SEO optimisation is an effective strategy for lead generation.
Research shows that seventy-two per cent of customers who conducted a local search visited a retailer within five miles of their search area. So, local SEO can help people find you when they need you the most by allowing your company to engage with the neighbourhood.
It may significantly increase the number of clients that come to your front door as mobile continues to take over the market. Make sure your NAP (Name, Address, and Phone) are consistent throughout all of your online directories, including Google My Business, Yelp, and Facebook.
Asking satisfied clients to submit reviews or making it extremely simple for clients to do so are both excellent ideas to attract more prospects. Reviews on third-party networks boost your chances of being discovered by suitable prospects, that too, without spending a dollar!
Besides the aforementioned, optimise your website with keywords. Along with your location, state, or neighbourhood, make sure your website’s title tag has a primary keyword you want to rank for.
Social media marketing has a lot of potential for businesses across various industries.
Having said that, it’s important to note that building an engaged audience that you can turn into leads takes time. The first thing (and a challenge as well) is selecting the right platform for your business.
Every social media channel, including LinkedIn, Instagram, Twitter, Facebook, Quora, Reddit, and even Pinterest, has its separate target audience. You need to identify the right channel for you and then run paid campaigns.
You can, of course, choose more than one channel. Many companies run paid campaigns on Facebook, YouTube, and LinkedIn simultaneously to get noticed and generate leads.
This is indeed an effective way to generate leads with digital marketing.
According to a Demand Gen Report survey, 47% of B2B buyers read three to five pieces of content before speaking with a sales representative, and 96% of B2B buyers desire content with greater involvement from industry thought leaders.
This clearly shows the importance of high-quality, authoritative content on your website. So, if you aren’t already doing it, start producing quality content. This should be your first step if you want to generate leads with digital marketing.
With authoritative content, you will be able to generate leads by specialising in issues or problems that your product or service addresses. You can post industry-related blogs, news, and advice on your website frequently.
Additionally, provide thorough guidelines that website visitors may download. This enables you to gather information from readers of your guides so that you may add them to lead nurturing programs and keep them interested by providing additional information about your goods or services. They could even become clients of yours.
While you’re at it, don’t forget to use digital marketing strategies, such as social media marketing, SEO, and email marketing, to promote the material you produce. To put it simply, even excellent content won’t matter if it doesn’t reach the intended users.
According to a FormStack survey, organic search is the biggest source of high-quality leads, so make sure to invest some effort in content optimisation and include a custom domain.
Many believe that email marketing has become obsolete. However, statistics say otherwise.
For example, $1 spent on email marketing yields an average ROI of $40. Also, 81% of SMBs rely on email marketing for customer acquisition.
So, suffice it to say, email marketing, despite being an orthodox approach, can be quite effective in generating leads.
However, it’s critical to modify your email marketing approach by adjusting your messaging to target particular client database categories. Currently, marketing automation is a well-liked technique for assisting marketers in automatically sending leads and highly focused emails.
Leads may be added to a workflow that is synced with your CRM so that once they submit a website form, they are nurtured with material that is tailored to their individual interests. This can involve sending out follow-up emails with interesting material and a CTA to subscribe to your blog.
Remember that personalisation is the key here. You can modify your messaging as you learn more about each lead to assist them in going down the funnel. Companies who nurture their leads have a 50 per cent increase in sales-ready leads over their non-nurturing competitors at a 33 per cent cheaper cost, according to Forrester Research. Marketers have become much savvier when it comes to the inbox because of their capacity to collect data from website visitors and combine that data with behavioural triggers.
Wrapping it up, it’s not exactly easy to generate leads with digital marketing, but with the right tools at hand coupled with the expertise of professionals, it won’t be a challenge anymore. And for both these things, you can rely on Zoom Digital.
We have a team of highly experienced digital marketers who have access to the latest tools, which they optimally utilise to ensure our clients get qualified leads.
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