How to Improve E-commerce Store User Experience?

How to Improve E-commerce Store User Experience?

January 20, 2023

It’s the era of online shopping. COVID-19, even though it posed many challenges for businesses across the globe, has resulted in a boom in the e-commerce industry. People have now found comfort and convenience in buying what they need right from the comfort of their homes.

Having said that, not every store that’s online is a success story. You will see many e-commerce stores struggling to thrive.

Remember that in order to be successful, an e-commerce store needs to offer a good user experience. While the quality of products and services matter a lot, they won’t help if the user finds it difficult to navigate through the site and place their order.

So, it all comes down to making efforts for improving e-commerce store user experience if you want it to be successful. Here’s how you can do it:

11 Tips for Improving E-commerce Store User Experience

  • Make Sure It’s Mobile-friendly

Needless to say, most people use their smartphones to browse the internet. They will waste no time in abandoning your online store if it’s not easily navigable on their phone. This means you will lose traffic and potential leads by ignoring the important aspect of making your e-commerce store mobile-friendly.

Also, e-commerce websites employ a hybrid strategy for digital marketing that places a heavy emphasis on social media and SEO. Simply put, your online store must be mobile-friendly if you wish to receive traffic from search engines since it is a crucial ranking factor.

Besides that, if you want to generate leads from social media, you must also design your company with a mobile-responsive layout. Simply put, having a mobile-friendly e-commerce store is no longer optional; it has become necessary. Improving e-commerce store user experience won’t be possible without it.

  • User-friendly Navigation

People nowadays have a short attention span. So, it’s important to grab their attention and interest attention as soon as you can.

If customers can’t locate what they need on your website, they won’t remain there for very long. This limits their chances of placing an order. A user-friendly and useful navigation tool may be beneficial for online stores to keep customers on the site and boost sales.

For improving e-commerce store user experience, divide your products into different groups and categories. This makes it easier for users to find what they are looking for. Search engines also rank websites that are neat, responsive, and well-designed.

  • Don’t Neglect the Importance of High-quality Images

Users are always attracted by images. A nicely edited, high-quality, and well-placed image has the power to attract their attention and place an order. This statement is backed by proven studies that claim that images impact the final decision to buy a product by 93% of customers. 

On the other hand, if the image isn’t good, users will be reluctant to place an order, no matter how good the product is. So, it goes without saying, having a high-quality image for every product on your website holds crucial importance.

Having said that, you must be very articulate when it comes to putting images. They should not slow down the loading speed of your website. This can put off users, leading them to abandon your website.

  • An Easy Process to Place an Order

Remember the real reason why people are there on your online store – to buy what they need. And you need to make it as easy as possible for them. An overly complicated process will only make them leave your website and move to other options. This way, all the efforts and money you put into bringing traffic to your online store will go down the drain.

What you need to do is to have a streamlined, easy process to place an order. This also helps with improving e-commerce store user experience. Ideally, there should be a cart button at a prominent location. Also, each product should come with an add-to-cart option. Similarly, checkout should be easy and hassle-free.

  • Highlight Product Reviews

It has become a norm for people to check reviews and testimonials before buying a product. This ensures peace of mind and satisfaction.

You can make the process easier for them by highlighting product reviews along with its description. This way, they won’t have to open multiple tabs to read them, as they will be there right in front of their screens.

  • Offer Customer Support

You were effective in convincing your customer to purchase your product or service. Now, what? How can you guarantee that your customers come back for more? How would you maintain them? Making ensuring your e-commerce website provides trustworthy customer assistance is the secret. The top online stores include user-friendly support tools that offer comprehensive assistance. This way, improving e-commerce store user experience also becomes easier.

Businesses must include contact details, such as phone numbers, email addresses, or physical addresses, on the website’s contact page to guarantee effective customer support. Proving to them that your business appreciates them and is always accessible to satisfy their needs fosters customer confidence.

  • Have an FAQ Section

A user that has visited your online store for the first time may have certain questions about placing an order, return policy, payment method, etc. To cater to them, you must have an FAQ section on your website. It should enlist all commonly asked questions and answers to them. You may use this section to redirect users to the relevant pages on your website.

Also, keep updating this section as you expand your website.

  • Have a Simple, Straightforward Return Policy

When you allow your customers to return a product, it fosters confidence in them. They are more likely to place their order.

So, make sure the return policy is there, and it’s easy to follow. It would be better if you could explain the process to them in simple words. Also, if there are any terms and conditions in which the product cannot be returned, you must specify them.

  • Multiple Payment Options

Another way for improving e-commerce store user experience for your customers is to provide them with multiple payment options.

Apart from the conventional cash-on-delivery method, you should provide them with other options, such as bank transfer, credit card payment, etc. This will guarantee more leads as customers with different payment options can place their orders conveniently.

While doing so, make sure your website is fully secure. There should be concerns related to the privacy of users and the personal information they enter. For this, the website must have:

  • SSL certificate
  • Credit Card Verification Value (CVV) and Address Verification System (AVS)
  • Two-factor Authentication


  • Offer Product Recommendations

If you’ve ever purchased stuff from an online store, it’s likely that you’ve looked through the category of the related item. These suggestions might be a crucial step in increasing the overall income of your business.

The Product Recommendations function not only encourages customers to buy more from you but also helps them learn about comparable products for a recent or impending purchase. The sale of accessories and associated products is made simpler as a result.

The majority of customers often surf the website before making a purchase. Product suggestions can help consumers achieve their requirements, especially if they weren’t aware of them in the first place.

You can also offer customised suggestions by presenting customers with a survey of sorts. This information can then be utilised to make recommendations. The chances of getting those items sold increase drastically.

  • Have a Reward Program

According to studies, acquiring new customers can be up to five times more expensive than maintaining an existing clientele. Additionally, there is a good chance that your present customer will buy something else. Normally, the second purchase happens 16 days following the first one. The overall cost is also more than the previous one.

Another effective tactic for enticing customers to visit your shop again is a rewards program.

You can offer them rewards for coming back to your store, recommending it to others, or both. To elaborate further, customers earn points when they place an order. Similarly, they earn points when they recommend your store to another user who also places an order.

These points can then be used on their future purchases.

  • Search Feature

This one’s a must. Most online stores have hundreds of products and their varieties. It becomes difficult for users to locate what they are looking for.

Therefore, it’s recommended to have a search feature on your online store to make the process easier for them. It will allow them to find products they need easily and quickly without navigating through multiple pages.

There you have it! Now that you know improving e-commerce store user experience works, implement these strategies and see the results for yourself. For further assistance regarding web design or SEO services, contact experts at Zoom Digital.


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