March 17, 2022
Tiktok is everywhere. From influences to kids to adults and digital marketers as well, everyone is using this app for various purposes. It is believed that over 700 million people make use of TikTok every month, while there have been more than 2 billion downloads of this app.
Tiktok, undoubtedly, stands out in the last 3 years as one of the most demanding apps worldwide while turning out to be highly impactful in the social media marketing in 2022.
TikTok has proved itself as a well-known platform for entertaining content, as it is revealed from the 2 most famous hashtags of TikTok – #dance and #entertainment.
Numerous other extremely outstanding types on the app comprise fitness, comedy, pranks, luxury, lifestyle, house, Do-It-Yourself, glamour and skincare, style, procedures and baking, quick hacks, defence, security, consultation, and animals.
There are three critical ways that marketing professionals can proceed using TikTok:
To start with, develop a branded channel and upload different forms of content types. Tiktok content can be developed very creatively in a very short period without any cost.
A great practice will be to follow the relevant (and trending) hashtags and let your creations be mingled up with the most trending memes. Make sure to relate them all with your brand.
You may also make the best use of the app’s filters, soundbites, effects, as well as editing tools to create some unique and original content.
The organic power of content on TikTok is massively high, but this powerful engagement is only empowered if your creation truly reverberates with your followers.
Collaborating with influencers can put your business at the forefront of your prospects. Influencer partnering incorporates broadcasting live content that expands your business making it appealing to its followers.
TikTok is integrated with the ‘Creator Marketplace’, which helps you to explore influencers by your budget and related to your industry.
TikTok paid ads can help you to enhance your reach to the maximum. The most popular paid ads available includes:
The year 2022 is set to be the most interesting year for TikTok, attracting over one billion users globally all around the year and with the power of potentially captivating 1.2 billion users.
TikTok is undoubtedly a wonderful opportunity for all businesses to stand out and gain a competitive edge with deep brand penetration. This platform gives you the genuine opportunity for rising organic growth that is not supported by other apps.
However, even though the platform is increasingly growing more and more prominent with people of all ages, the primary users of TikTok are generally under 30. Also, it is most effective in the case if your business is of B2C nature.
So, if you do believe TikTok is the right platform to market your brand, do not hesitate to connect with our social media experts. We will make impeccable strategies for your business, which will help it stand out from the crowd.
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