Instagram is presently the 6th most used social media platform, the 10th most searched query worldwide, with over 300m monthly search volume.
However, the sad truth is that still many small businesses aren’t existing on Instagram to date. Either, they don’t think it’ll help them to improve their business or they don’t want to learn how to use it.
On the other hand, the reality is different. Instagram can let your small business succeed manifolds. And this is specifically applicable if your ideal customers belong to the 12 to 25 years age group. But even if you are targeting ages above 25, Instagram is rewarding. After all, at 5%, brand engagement rates are top on Instagram. That’s perfectly right – it beats both Facebook and Twitter.
So, let’s explore some incredible ways where you can use Instagram for your small business to effectively engage with your audience and get amazing results from your Instagram marketing efforts.
1. Attract Your Target!
The rule of the thumb is to attract your target audience by creating appealing content. Here are a few outstanding ideas that can help you in this regard:
- Inspirational quotes
- Behind-the-scenes videos
- Product arrangements
- Employee selfies
- Business sneak peeks
- Blog post images
Analyse your immediate competitors’ accounts, and trace out the content type receiving the most engagement and then use those ideas as genuine inspiration for your posts.
2. Explore, Follow & Engage!
Looking for your ideal customers on Instagram is not that hard. The most basic and important thing you should do is observe the accounts who are following businesses similar to yours – if they’re following them, then high chances are that they’re possibly going to be attracted to what your business has to offer too.
Then, you can start interacting by liking and commenting on their posts and even sending them direct messages. But keep this in mind: avoid spam!
Take your best time to form a genuine connection with your people and keep posting the right content, and your efforts will ultimately pay off.
3. Post Quality Photos!
What you should post on your business Instagram account depends entirely on your business niche and target audience. However, make sure to follow these guidelines.
Use natural light. In case you’re shooting outdoors, then the late afternoon is the best time when the lighting is best. If you’re indoors, just make sure to open up a window and you’ll be good to go!
Use high-res cameras to click pictures. If you don’t have access to one, make sure to use the back camera on your smartphone instead of the back camera to get higher-resolution photos. Finally, do editing for a truly professional touch.
4. Sound Like Instagram!
There’s no such requirement for writing a lengthy, boring and detailed bio stuffed with business jargon. Rather, opt for a more casual feel to give a human touch to your brand.
5. Tag with #Hashtags!
Add hashtags according to the words your target market might be searching for. However, don’t overdo it. If you are including 25+ hashtags each time you are posting a photo, you’ll look desperate and come across as spammy, which will adversely affect your brand.
So, what’s the ideal count for hashtags?
Try to stay with only 3 to 5 hashtags per post. This way, you can include sufficient hashtags to drag engagement but not so many that your entire account looks bizarre.
6. Practice Cohesive Feed!
Create a cohesive feed. To be close to perfection, your photos should attach to a related colour scheme, and you must use the same filter and/or editing process for every photo you post. By utilizing a photo editing app like VSCOcam or Afterlight, you can develop a custom editing process.
7. Propose Discounts!
Practice creativity, and figure out a strategy to offer an exclusive discount for all your offerings.
All you need to do is develop a graphic that shows the discount percentage as well as the discount code (such as by using Canva), then elaborate on how to utilize the code in your caption.
8. Craft Killer Content!
Don’t undervalue the power of your content when you’re drafting your Instagram captions. Those captions can vary from just 1 like up to 5,000 likes, so take your best time while writing and making sure whatever you put in is good. positive as well as uplifting.
Following these tips consistently, you can develop Instagram marketing as one of your most powerful methods of connecting with new customers. Having said that, the best piece of advice is to rely on professionals for this purpose. You can contact Zoom Digital to get the best social media marketing services and make your business a renowned entity on Instagram and other platforms.