As the world continues to transform technologically, retail businesses are now focusing on opening their click-and-mortar stores, and having an e-commerce marketing strategy appears more necessary than ever.
With over 3.8 billion smartphone users all across the globe, belonging to all age brackets, no company can think of ignoring so many potential buyers especially the ones on social media.
Why Use Social E-Commerce?
At a minimum, 72% of the US adults use some type of social media. So, as your buyers are potentially on social media, you may never ignore going where the customers are.
With that said, let’s take a look at some strategies you can employ to set up e-commerce social media:
Strategies to Set Up Successful E-Commerce Social Media
Use Organic and Paid Strategies
A combination of paid, as well as organic strategies are usually the most effective and promising way to go on social media.
Organic Social Media Strategies for E-Commerce
- Putting in related hashtags to boost the exposure of your brand
- Utilisation of product reviews on your social media accounts
- Personalised engagement with customers
- Offering excellent social customer care
- Utilising user-generated content to extend your social evidence
- Utilising social listening to enhance your product and explore new customers
Paid Social Media Strategies for E-Commerce
- Using audiences as well as website visitors to supplement your advertising
- Focusing on paid advertisements
- Shaping brand partnerships
- Establishing an affiliate program
- Executing influencer marketing campaigns
- Creating a brand ambassador program
Establish Social E-Commerce Media
Buying within a network is simpler than ever on Instagram as well as Facebook.
Facebook and Instagram share a similar kind of backend operation for shopping. After the process of loading in your product catalog or connecting your website’s e-commerce platform, you’ll be eligible to begin tagging products on your posts.
Pinterest, a channel widely known to customers for exploring and researching new products, has its ‘Shop’ feature. The moment your website’s product pins are activated, they reveal the price and are documented in the Shop section of your page.
Make The Best Use of Social Proof
Reviews and word-of-mouth are still tried-and-tested tactics for motivating customers towards purchases.
A study discovered that 82% of customers read online surveys of local companies, 91% of customers claim that optimistic reviews convince them more likely to use a business and 76% trust online reviews as much as advice from relatives and friends. A separate way of boosting your social proof is to make use of an influencer marketing strategy.
Make Use of Social Listening
Social listening can immensely benefit your company. However, especially in the matter of sales, you can make use of social listening to identify gaps in your competitor’s strategy. Such insightful discussions can lead to unique products, new strategies and improved customer service.
For a purely online-only company, social listening is critically important because you depend more on interactions and online activity to supervise your strategies. This sets you out of the crowd in an increasingly crowded social space.
Find Your Authentic Voice & Be Unique
One great strategy to do this is to discover a brand voice that is credible for your company. Matched with brand visuals, this is one of the primitive steps to getting familiar. Next, identify what makes you unique and different from others in your field. It could be your business’s story, a unique offering or even your incredible customer service.
Studies have found that 86% of consumers reveal interest to pay more just for the sake of experiencing incredible customer service. If every product of yours is similar to your competitors’, then offering excellent social customer service can make you stand out.
Make Use of Analytics to Guide Your Ecommerce Sales
With the help of social media analytics, you can find a vast ocean of e-commerce-related data such as:
- Profile visits
- Website clicks
- Reviews from customers
- Social shares from your website
- The ad offers
- Reviews of new products or campaigns
Analytics, such as Instagram impressions, are elements of an organic e-commerce social strategy. On the other hand, website clicks or social-only offers are particularly special analytics that can particularly help to state your social ROI.
Undoubtedly, social media can help your customers uncover your brand, witness reviews, collect referrals from reliable references.
Want to build and grow social media up for success in 2022?
Zoom Digital can help you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Connect with us now!