June 10, 2021
Have you ever launched an online store successfully? Do you have any idea about where your clients can be derived? What do you mean by eCommerce marketing strategies?
According to Statista, 1.66 billion people shop online each year, and according to Wolfgang Digital, 43% of eCommerce traffic directly comes from organic Google searches. That reveals that e-commerce is indeed one of the most competitive and ever-growing industries where it’s highly critical that you strategically place your brand among your target audience.
But how can you do it?
As a vendor, we must employ various eCommerce marketing strategies and tactics to ensure that your brand stands out from the competition in the world palace. This article doesn’t focus on every marketing strategy under the sun. Instead, it focuses on the best-proven strategies that drive traffic to your store and boost revenue for your business.
Content marketing can entail every person who works on an online platform creating lead magnets to attract customers to your site and motivate them to buy or even join your email list. 72% of online marketers claim content creation as their most productive SEO tactic.
Content marketing offers readers informative and helpful material that provides insight and value. Using blogs, social media posts, eBooks, graphics, and videos, content marketing best attracts potential customers, keeps them well-engaged, and pushes them further along the sales funnel.
Content types a brand can create notably include:
• TikTok videos
• White papers
• Contests and giveaways
• Guest podcasting
• Live streams
Inbound content generates over three times more leads than outbound marketing tactics – and costs 62% less – it’s a very profitable marketing strategy to use in your eCommerce business today.
Email marketing is the most widely adopted practice of delivering promotional communications to potential and present customers to promote, sell, educate, and even cultivate loyalty. Do you know that according to Business2Community, Personalized subject lines are 22% more likely to be opened?
In the case of email marketing, you control the entire content and delivery of email as it is an owned marketing channel. There are multiple ways to promote business activity via email marketing:
• Transactional email is a kind of email sent to facilitate an agreed-upon transaction between the sender and recipient.
• Promotional emails are tailored to build awareness and promote new products or deals.
• Lifecycle emails or “Triggered” emails are sent based on shoppers’ actions and where they are in their entire customer lifecycle.
Building an email list and sharing compelling messages helps keep in touch with customers and retain them; this proved one of the most rewarding and cost-effective ways to drive revenue for your business.
Starting an eCommerce business site first initiates by creating a customer-friendly website. The website is made with the thought that one is an individual page product page, and the other one should be where the customer searches a prospective keyword on google.
The website, as a result, creates massive organic traffic that will come to your page through your SEO service, and many people will be witnessed to go to the page through the search engine result page.
Social media marketing uses free posts and paid ads on social media sites to connect with your target market and exponentially build your brand. Social media sites such as Facebook, Instagram, Twitter, Tiktok and Pinterest are eCommerce firms’ most important social media sites. Undoubtedly, social media marketing is an excellent way to raise brand awareness with a cost-effective and relatively small effort.
People develop trust through product reviews.
The product review is an essential technique for finding a suitable customer base. To avoid abandoned carts, you should respond quickly to prospective customers’ questions.
Influencer marketing entails collaborating with content creators who, as a result, share your brand’s message and promote your products through their platforms. According to the latest marketing research, the influencer marketer works on different plate forms such as:
Guest post for an e-commerce store involves:
• Growing your influence by connecting with other blogs.
• Promoting your content to a new audience.
• Collecting valuable backlinks.
Guest posting also involves delivering posts to publications with high-quality content and high-quality engaged readership, ultimately producing well-engaged customers with your eCommerce store.
In today’s world, every person enjoys video content, so almost every business advertisement publishes video content for the sake of connecting with the target audience as per the following popular video trends:
• Explain things Via Videos (adopted by almost 72 % of marketers)
• Presentations based on Videos (about 48%)
• Videos for sales (approx 42%)
• Advertisements in the video (about 42%)
Of course, a better reach of your video ultimately gets high-quality leads to your product.
Affiliate marketing is a popular type of advertising in which a company pays another company or an affiliate to generate quality leads and sales. An affiliate marque of approximately 15% generates all digital media revenue; it’s an effortless way to meet target buyers and close sales.
It involves referring to a product or service by sharing it on a social media platform, a blog, a podcast, or even a website. The affiliate earns a handsome commission each time someone makes a product or a service purchase through the unique link associated with their recommendation.
By Google AdWords, advertisements are placed on top above search results, giving a significant benefit based on a large target audience on these Google ads. Almost every eCommerce store should test the top types of Google Ads in their competent marketing strategies:
10.1. Google Search Ads
Google Search Network is based on the search terms a shopper uses. Google Search ads include a headline, a display URL, and a description.
10.2. Dynamic Search Ads (DSAs)
DSAs offer automatic element optimization to escalate results. Drawing on web content, Google dynamically produces these search ads to best suit the searcher.
10.3. Google Remarketing Ads
Remarketing is also a must-have PPC ad campaign type for e-commerce stores. It includes a remarkable ability to reach more potential shoppers cost-effectively with much more focused messaging.
10.4. Google Shopping Ads
Google Shopping ads are dynamically created to match potential shoppers searching for specific products.
10.5. Smart Google Shopping Campaigns
Smart Google Shopping Campaigns are creatively designed to simplify your entire PPC campaign management, thus maximizing your conversion rates and expanding your reach leading to your optimum target audience.
10.6. Google Display Network
Google Display Ads are image and text ads best suited for visually appealing products and building awareness for niche-related content.
10.7. YouTube Ads
YouTube ads include various YouTube ad types you can test for your online eCommerce store brand.
10.8. Google Gallery Ads
The last Google ad type worth mentioning is Gallery ads, combining the power of Search and visuals.
Primarily there are two ways to use podcasts to promote a new business:
• Produce your podcast.
• Become an active guest on another person’s podcast.
Nowadays, the eCommerce business promotes its business on multiple podcast channels. The podcast promotes product reviews on the podcast channel by reaching a wider audience and eventually contributing to the company’s growth.
Retargeting is the process of sending targeted advertising to specific users who have previously engaged with your brand. Retargeting campaigns remind visitors of your products and services after they leave your website without buying.
After visiting specifically targeted pages, it allows you to retarget your visitors and show them relevant visual or text ads when the visitors visit other websites. Retargeting can help keep your brand in front of bounced traffic even after customers leave your website. It is a remarkable tool designed to help companies reach 98% of users who don’t convert immediately.
Digital Marketing your e-commerce business isn’t brain surgery. These 12 eCommerce marketing strategies shared above work for businesses. It just takes deep know-how and consistent execution to see results.
Zoom Digital has many e-commerce clients and has successfully automated its businesses online. We believe in testing each strategy and seeing what works best for you, thus investing only in the right strategies for successfully marketing and growing your business in less time.
If you are looking forward to starting an e-commerce business or if you need help maintaining or growing one, please fill the contact form or have a word with our experts at +(971) 04 331 9909
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