Gone were the days when people opted for blogging whenever they felt like venting out their lives to virtual supporters. The idea of making a living out of it seemed like a wasted endeavour. Surprisingly, it has become a lifestyle rather than a trend we’ll be dumping anytime soon.
As an entrepreneur, there are moments when you’ve to wear multiple hats at once. All the responsibilities make it impossible to gain traffic, attract visitors and boost the visibility of your web altogether.
Blogging isn’t pivotal only for your branding but also helps you improve search engine optimisation (SEO). But how does blogging help SEO? Is it that miraculous, or we’re just making it up? Let’s find out below.
How does Blogging Help SEO? Everything you must know
Since SEO revolves around ranking on search engines, blogging is a ladder to pass through it. Having an updated blog with high-quality content and proper context proves to be a victorious sign in this regard. Not only this, but blogging benefits lead generation as well.
Quality and keywords are the two most vital components of SEO. And these factors play a massive role in the overall performance of your website in search engines like Google.
For additional convenience, we’ve delved deeper into the insights into how well blogging and SEO go together to make your business profitable. Continue reading!
Promotes Keyword Optimization
You must know the significance of keywords as they notify search engines about your website services. It’s also the phrase that end-users insert to find the solution they have been looking for.
For instance, if you’re seeking a mechanic nearby, you’ll probably add “mechanic near me” in Google. As a result, It’ll connect to all the available retailers out there.
Creates Fresh Content
Some popular search engines like Google and Bing bend more towards original content. And it’s even merrier when added regularly to a website. It acknowledges them that you’re an active blogger with realistic and practical faces working hard behind the virtual content.
Around 74% of bloggers have attained versatility only by updating their older blog posts. Although only 55% of blog owners do this, it has the potential to drive traffic to your site for over 402%. Blogging helps raise SEO by bringing your website into the limelight whenever someone looks out for you.
Power of Internal and External Links
Experts believe that internal and external links are the backbone of any lucrative SEO campaign. This ability enlightens search engines that your website is usable, knowledgeable and reliable. As the name suggests, internal and external links connect you to the most credible websites. As an outcome, your credibility rises instantly, which vouches for its ranking.
Improves User Time on the Website
Optimising your content and making it rank-worthy is one of many goals to impress search engines. But hooking the reader to your content is the key to reaching your objective. It’s because every search engine expects users to retreat and use it again.
What’s the point if someone opts for a website ranking on the top only to find it biased and irrelevant? Of course, they’ll leave it for good. On the other hand, if you succeed at keeping a visitor on your web for over 5 minutes, it’s a win-win situation, both for your blog and SEO campaign.
Source of Earning Backlinks
Trusting yourself is far easier than making others trust you unless you do something overwhelmingly impressive, right? While internal linking comes from within, it’s hard to earn external links for your website. In this case, you must excel at providing valuable stuff through your content as a blogger.
Who knows, maybe a prestigious website finds your info user-friendly and decides to collaborate. Yet, you still need to specialise in content creation to increase your credibility and authority.
It helps Connect to the Target Audience
Unlike internal and external linking, it isn’t a direct way to attract your audience but indirectly helps you get their attention. But how? When someone reads your articles and finds them attractive, they’re more likely to share them with their peers on social media.
Through this, they’re anonymously driving traffic to your site and even returning to get more of your content. The rising graphs of traffic and repeated visitors inform search engines that your content is productive for people. Ultimately, it raises your site’s authority in its algorithm.
How to Use Blogging to Enhance your SEO?
Blogging and SEO go hand in hand when creating valuable and rankable content. It passes through various steps, from writing high-quality content to optimising your headers for a user-friendly experience.
Are you still pondering over how does blogging help SEO? Let us educate you on how to make the most of your blogs and make it rank-worthy.
Effective Blog Post Title
The title of your blog post is essential for search rankings. It’s because an effective and keyword-friendly header makes your article appropriate for search queries. Most importantly, it encourages readers to click on your blog after noticing it in the search results. As technical as it sounds, the entire process is quite seamless, just focus on your main keyword and emerge with a catchy title.
Optimising your Posts with Images and Visuals
SEO isn’t all about inserting keywords into writing, but visuals can be a backburner for this. Adding images to your blog posts increases their engagement for the readers. Since visuals are famous for captivating the visitor’s eyes at a single glance, it tends to rank higher.
However, you must be cautious when adding images to the content. Often, beginners copy pictures from reputed websites, which can get them in legal trouble. Never try to insert already-published photos, as it’s an obvious red flag.
Create Engaging Content
You’re highly mistaken if you think that engaging content refers to robotic sentences. Instead, you’ve to hook the reader until the end of the writing piece. That’s when you’ll achieve maximum engagement.
For this purpose, multiple factors come in handy, including readability to captivate your readers. Remember that blogs that are easier to read often rank higher than the ones with complicated vocabularies and structure. For this purpose, you need to write shorter sentences with easy-to-understand context.
Also, while we are at it, you need to know what content survives Google algorithm updates and write accordingly.
Utilise Keywords Wisely
Nowadays, one of the main fallouts for search engines is keyword stuffing. Although the method was strategic previously, it can adversely impact your site’s SEO techniques. Therefore, you must insert these phrases naturally into the content without showing that they deserve to stand out.
Do visitors seeking long-tail keywords read the entire post more than those with short-tail words? While using more than a keyword in a blog post, try limiting your focus. We suggest you opt for one or two long-tail keywords per blog post.
Provide Value to Readers
What’s the prime reason for writing a blog post in the first place? We assume it to be educating your readers on a specific subject. Conversely, your readers must expect the same clause from you. As mentioned, greater value and relevance entice visitors like no other.
For instance, if you have a website selling cars and vehicles, you shouldn’t only blog about fuel efficiency but try to expand your reach. We advise you to get the attention of all the car lovers in your location and talk about their preferences.
Promotion of Blog Posts
Let’s get to this point with a short example. Assume that you’ve recently launched a product in the market. But if you won’t spread the word around, how are people supposed to know that it exists, let alone purchase it?
That’s what happens with a newly-published blog post as well. If your SEO technique is less powerful, it might not make it to the ranking immediately. So, what’s the other way around? Market your blog post on different forums where you stay the most active. Be it LinkedIn or Facebook, just get it out there.
Some Other Ways Blogging Can Help You With
How does blogging help SEO? After reading such a detailed guide, we assume you don’t need to juggle over the query anymore. But, the surprise has yet to end. There are some other ways blogging can help market your blog. With blogging, you can,
- Build your brand along with a queue of loyal online subscribers.
- Helps increase your credibility in the eyes of potential prospects.
- Get your brand a reputable spot in the market.
- Polish the ability to share images, providing another opportunity to rank in search engines.
Turn Your Blog into an SEO Asset
Previously, ranking on search engines was the only ambition a blogger would’ve had. However, the tables have turned, and the modern objectives are pretty progressive. Recently, your prime focus has relied on providing your consumers with intelligent and actionable content they can’t find anywhere else.
Now that you’ve perceived a deep session on how blogging helps SEO, there are no cues left. But, if you’re still having second thoughts about it, get connected to Zoom Digital now and let us detox your mind.