Email Marketing: Practices for Lead Generation

Email Marketing: Practices for Lead Generation

October 11, 2021

Research states that more than 50% of marketers believe that email marketing is the most rewarding strategy for online lead generation. This clearly signifies the importance of this marketing channel, which some people believe to have become obsolete, but it’s far from being true.

If you need your business to stay alive, you need a regular inflow of customers. So, it is critically important to utilize effective lead generation tactics to expand your customer base and boost sales.

In this blog, we will take a deep look at the 10 best ways to drive in more buyers in a regular and less costly way. But let’s first throw light on why lead generation strategy is important?

Email Lead Generation Strategy

Email lead generation is a strategy of accumulating leads making use of an email opt-in form. It’s all about collecting data on interested customers, such as their credentials, email addresses as well as names.

However, an email lead generation process does not get exhausted with the lead capture form. It even involves lead processing to finally convert them into customers.

Why Having a Lead Generation Strategy Is So Much Valuable?

A good lead generation strategy will dramatically benefit your business in many possible ways:

  • Boosts brand awareness
  • Expands targeted customers
  • More leads bring in more customers & more revenue

Here, our focal point will be email marketing in particular.

Email Marketing Techniques for Better Lead Generation

Listed below are the 10 best email lead generation tactics that you can use to attract a great bulk of leads to your business.

1. Draft Simple and Precise Emails

A bunch of best practices will surely help you design your emails at its best:

  • Simple Design: A simple & concise template design helps to drive greater leads as it makes your emails easy to understand. 
  • Clear CTA: Your CTA (call-to-action) button must be easy to see and click on, particularly for readers on mobile devices.
  • Clean Fonts: Your emails should be easy to the eyes, so always use plain fonts.
  • Text Formatting: Use proper spacing and simple wording. Outline key information and make it as simple as possible for your subscribers to absorb the content of your email.

2. Optimize Actions with lead scoring

Lead scoring is a great way to help you optimise your leads. It’s a practical technique for securing qualified leads that can be best achieved via email automation.

For instance, if a customer is interested and has frequently visited a specific product on your website, it’s greatly possible to convert them into customers by offering them a 30% purchase discount. Even if the visitor isn’t on your list, you can use this promotional strategy to tempt them to sign up as they’re exiting the product page.

3. Catch Attention with Subject Lines

This technique guarantees the success of your email campaign by boosting your email open rates, and eventually your visitor conversion rates.

For instance, a great catchy subject line for a music legacy blog can be:

What Michael Jackson Said in Last Concert Was Shocking

As people still love Michael Jackson, this email is almost certain to get opened, and if the content of the email is great, readers will love to read it.

4. Always Include a Strong Call-To-Action (CTA)

Your CTAs must reflect elements of excitement, urgency or mystery. They should be difficult to resist and poke readers for prompt action, thus helping you to boost your conversions.  For instance:

  • Develop Urgency: Words like “Call Now!” “3 Days Left”, “70% Off Today Only” create a strong sense of urgency in your CTAs and induce great click-through rates.
  • Make Use of Strong Verbs: “Get for free”, “Reserve Your Spot”, “Try for Free”, etc. catches reader’s attention and compels them towards action

5. Unleash Potential of Social Media Channels

Leverage your social media channels like Facebook & Twitter massively growing your email list. For best results add CTA to your profiles and plan daily posts to stimulate free downloads & keep producing leads on autopilot.

6. Use Gated Content and Content Upgrades

Gated content can be accessed only after your visitors have given their contact information which implicitly shows that they are interested in your offerings. Both content upgrades, as well as gated content, help you to leverage your best content into an email collection tool.

For example, the moment visitors read a blog post on your site, you can then encourage that they download a related e-book, article, report, etc. in return for their email. You will end up not just making more money blogging in the long run, but it’ll also grow your email list in the short run.

As the reader’s interest is predetermined, which makes it more likely that they will convert.

7. Make Use of Email Automation

Email automation is all about utilising email software to automatically broadcast the bulk of emails to the right recipients at the right times. It dramatically boosts your email campaigns.

You can make use of specific potential triggers which could be when visitors do any of the following:

  • Purchase one of your products
  • Opt in-to your email list
  • Subscribe.
  • Register.

8. Provide Valuable Content

Don’t send fluff emails. Provide targeted, useful, content to keep your subscribers well engaged.

Determine your audience’s main pain points and develop intent-based content to cater to them. For example, if your audience’s top challenge is creating a profitable online business, you must develop top-quality content.

9. Use The Split Test to Accelerate Click-through Rates

Optimize your strategy as well as your copy by Split testing your emails. By testing different versions of your emails, you will be able to explore the best-performing emails to boost your conversion rates.

However, it’s critically important to determine what you need to test. This may include anything, such as images, CTA, subject line, body text, even the layout of the emails.

10. Incentivize Referrals from Present Subscribers

A great way to generate leads for your business is to encourage your existing subscribers and customers to work for you.

Tempting rewards to incentivize your present subscribers to refer their social to your email list. You have big chances to experience greater conversions if you offer an attractive reward, such as a small discount for a future purchase, or any benefit worth your customers.

Each of the 10 techniques listed above has been proven to be effective over time, particularly for small and medium-sized businesses. Implement them in your email marketing and start growing your customer base today. For expert services, schedule a consultation with Zoom Digital. We offer the most proficient lead generation services in Dubai. 

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