November 11, 2021
Do you know: on average, worldwide people perform 2.5 million searches on Google every second. That means, on every single Search Engine Results Page (SERP), users will see an ad.
With search ads, you can specifically target active searchers and buyers with an effective ad copy that reveals the true image of their intent. These Google ads are indeed extremely effective because they appear in search results in parallel when users search for a product and/or service related to yours.
Ad relevance is one of the most vital components of your Google Quality Score (which specifies how much you pay per click and the utter success of all your campaigns). When you are creating a great ad copy, you only have a restricted number of characters to work with, so you must make them count.
So, let’s have a look at our best tips for writing stellar Google Ads copy:
Your landing page should best mirror the search intent as well as the keywords prevailing in your ad copy. You can run A/B tests on your ads by making use of different keyword placements to explore the formula that works perfectly for your target audience.
It is a great practice to choose and make use of the highest-volume keyword from your ad group in the headline for your landing page from the pool of multiple keywords in your ad group. Then, make organic use of the keywords throughout the main text, which is ideally about once per every 200 words.
The moment you have closely related ad groups, it’s high time that you craft ads that incorporate a mix of those keywords. Remember that careful placement of keywords will pay back. It is greatly recommended that you only repeat your keyword/phrase 2-3 times in your ad.
In addition, try adding your keyword in the URL, Headline 1, Description 1, and cross-check if you have an impactful CTA in your description copy.
Make sure that your ad copy and landing page URL is concise and specific. The following tips will be of great help in this regard:
Your landing page CTA should exactly be the CTA in your ad—developing a cohesive ladder towards one line of action. In addition to that, try:
Google officially recommends 10-20 keywords per ad group. However, most industry experts agree that’s way too many keywords in a single ad group. The reason is that it doesn’t allow you to be specific enough in your ad copy. Therefore, you much try creating ad groups with 1-3 closely related keywords.
Google Ads can be incredibly effective if your ad copy is clear and convincing. Here are some amazing takeaways:
Google ads are helping businesses thrive. So, book a time to talk to us about analyzing, optimizing, and protecting your digital presence from a single platform right away!