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  • Influencer Marketing: An In-Depth Look at Marketing’s Next Big Thing

Influencer Marketing: An In-Depth Look at Marketing’s Next Big Thing

November 22, 2021

In recent research held, almost 90% of survey respondents commented that influencer marketing is the most effective form of marketing. So, it’s safe to say that influencer marketing has a deep impact. Around 68% of marketing professionals endorse influencers for the quick promotion of their content.

According to research, businesses are earning $5.20 for every $1 paid on influencer marketing.

Let’s take an in-depth look at this marketing’s next big thing!

Quality of Data Sets the Cornerstone of Influencer Marketing.

Do you know that up to 5% of customer data expires every month?

Customers have a diversified lifestyle. There is one customer that moves from California to Los Angeles, another one transforms her surname from Lana to Dora, and another one retires!

With such diversity in data, it’s challenging to guarantee accuracy and credibility.

So, like other types of marketing, influencer marketing needs to be updated and qualified to sound relevant and impactful. Thus, most companies will need even more data than they have.

Analyse Customer’s Buying Journey for Winning Competitive Edge

Today, there is an overwhelmingly vast array of marketing tools available. These tools allow users to manage various marketing activities as well as processes, right from digital advertising to consumer analytics.

However, to get a solid competitive advantage, you need to understand your customers’ buying paths. If you are unaware of the customer journey, you are much more likely to share the false message to your customers at an improper time and in the false channel.

Influencer Marketing Benefits from Third-party Data

Customer Data Platforms, abbreviated as CDP, often require the use of 3rd party data, such as information about interests, customer behavior, and demographics. CDP supports the complete understanding of the customer and immensely helps in fetching a large amount of data at an affordable price.

Unreliable Data Sources Causes Problems for Influencer Marketing.

Influencer marketing is all rooted in the quality of data, and highly effective marketing is based on reliable data sources. No one wants to measure erroneously.

Though social media makes customer data highly accessible, it also creates challenges for identifying the tone of the interaction. This is called sentiment analysis. If this tone is misunderstood, it is highly possible to emphasize the content that annoys your potential customer.

Web Analytics Works Best for Influencer Marketing

It’s a known fact that a customer meets a brand several times before making an ultimate purchase decision. Despite generating interest in a brand, the very initial stage being possibly desirable, it takes multiple exposures to fulfil the decision. This fact is very easily ignored.

Web analytics can help you to best understand customer behaviour online: what are they doing on your website, and what are they not doing? This data is extremely supportive but can lead to unnecessary investment in keyword advertising if data from web analytics is not incorporated with data collected from other channels.

Influence can be fickle. It can change almost overnight. Hence, it is crucial to understand that influencer marketing can only benefit from quality data because it lives and breathes off of it.

Do you find influencer marketing challenges? With Zoom Digital, you can come and talk to our digital marketing professional about the world of possibilities of game-changing possibilities. Feel free to contact us!

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