Many aspects have transformed our routine lives. Want to know how to cook Alfredo Pasta? Just Google it. Need to learn new fashion trends? Google it. Looking where to invest in your locality? Search on google.

For satisfying this related content that fulfills your search purposes at its best, Google keeps updating its algorithm, with an average of nine changes per day. Amazing right!

So what must businesses do for Google’s always-changing algorithm to search them?

They must ensure their content is best fitting to their offering and precisely optimized as per Google’s choices, answering the following concerns of content creators:

• Is the content offering true knowledge?
• Is the description comprehensive?
• Is information interesting?
• Is the content shareable?
• Is the content reliable?
• Is the content well-drafted?

And the list goes the on . . .

However, some cornerstones can lead creators in creating search-friendly and appropriate content to survive the never-ending onset of Google updates. Let’s find out more about this:

The Content Must Have a Beneficial Purpose

Google likes content that has a beneficial purpose to users. In that case, the page achieves a better Page Quality (PQ) rating. Contrarily, deceiving and harmful content obtains the “lowest” PQ rating.

So, regardless of your website’s purpose is to sell, it requires you to offer some sort of value to the user—a blog with customer tips, for instance.  

Your Money or Your Life (YMYL)

The Google search engine places excessive significance on content related to Your Money or Your Life (YMYL) content. If presented wrongfully, this data can adversely impact the reader’s wellness.

There is a bunch of areas that fall into the category of the YMYL, from medical advice and current events to news. So, Google just wants to make sure only experts with relevant subject matter expertise write such content that can so closely influence web surfers’ lives.

Expertise, Authoritativeness, Trustworthiness (E-A-T)

For winning Google’s heart, the Main Content (MC) must have expertise, authority and trustworthiness.

Here’s how Google evaluates these three elements:

•        The expertise of the creator of the Main Content
•       Authoritativeness of the creator of the Main Content, the Main Content itself and the webpage
•       Trustworthiness of the creator of the Main Content, the Main Content itself and the webpage

Outlasting the Digital World

It would be almost impossible to keep well-informed of each individual Google algorithm transformation. However, here are our three major takeaways for sustaining and winning Google’s algorithm:

• Demonstrate expertise, authority and trustworthiness—either with the content, a bio of the creator of the MC or the website itself.
• Foremost, make sure your website or page is created to help users. 
• Special attention needs to be given to YMYL topics.

What’s Next:

If you’re thinking on the lines of how to best optimize your website to attain credible and endless favor from Google, Zoom Digital can help. Simply contact one of our experienced SEO analysts today for a consultation or to get an audit of your website.

How can we best serve YOU today? We’d love to meet and discuss your upcoming project and/or answer any questions or concerns that you may have.