October 21, 2021
Leads are the lifeblood for any company. So, it’s safe to say that the biggest challenge for any organization is to find leads.
So, the question arises: how to build a lead generation funnel?
Creating and optimizing your very initial lead generation funnel can appear scary to any newbie, or even an experienced professional.
The truth is, this is all about having the right arsenal.
Let’s see how it works.
A lead generation funnel is an organized approach to generating leads. It’s a systematic three-step process of funneling your target audience through distinct stages until they ultimately decide to make a purchase.
Let’s walk through the stages.
The TOFU is your business’s very first contact with a probable lead. You get the chance to “create awareness about yourself” (via videos, blog posts etc.) to a future prospect and get yourself introduced.
This is when your visitors start getting engaged with your company. You can continue to cater for them by offering whitepapers, eBooks, newsletters and case studies.
After developing trust in you, your potential customers need the last push towards making them paying customers. This can be done via promotional offerings such as demos, consultations etc.
But how do you create an awesome funnel like this that converts unknown people into loyal customers? Let’s find out.
Let’s check out!
The most important step towards developing your initial lead generation is to know your customer’s journey.
Google Analytics works best to improve your site & gives you deep insights into your consumers. It drives data, like traffic reports, bounce rates, funnels, as well as conversion rates. But, you need to go beyond numbers.
Try to know the needs of your customers by conducting qualitative surveys and study deeply about their true needs.
Now, it’s time to create incredible content such as videos, podcasts, blog posts, eBooks — content that engages your prospect with you.
But how to create such commendable content?
Now it’s time to drive traffic, and this can be done in various ways:
The most convenient way to do this is to create a lead magnet that you give away for free in exchange for an email address.
As soon as your lead magnet is ready to go, make it available via a landing page. The moment your website visitors fill out the contact form on your page, they’ll readily get access to the gated content.
Now it’s the right time to make your sale. Monitor your site users, monitor campaign accomplishments, and explore additional qualified leads with greater optimization. This is how you will do this:
To qualify a lead, first, look at how they have interacted with your content.
Are they open to taking surveys? Do they open your emails every day? Do they answer sales calls?
Prospects that download directly business-related content like case studies usually have higher chances of conversion rather than ones who just read your careers page.
Using the right software and tools, you can directly adjust your entire lead funnel strategy.
If your business has enough budget, check for the tools that will make the entire lead generation much more effective.
Keep experimenting always! There’s always room for improvement of your lead generation funnel.
Your audience is continuously changing, and your lead funnel needs continuous modifications too. So, keep experimenting by creating different kinds of content to explore what’s best for your customers. Accordingly, alter your marketing activities, web pages, as well as sales endeavors.
There you have it! You have an end-to-end guide to creating and optimizing your first lead generation funnel.
Looking for help? Boost your business with an effective lead generation funnel. Contact us to put yourself on the road to building a sustainable lead generation pipeline.
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